IAB Connect 2013
Digital: Driving Business Transformation
Last July IAB Ireland launched Mediascope, an in-depth look at media consumption in Ireland. The research highlighted how central the Internet is to everyday life and how all businesses now need to be truly digital to reach and influence consumers.
Internet usage has grown exponentially and there has been an 800% increase in total internet traffic per month since 2009 (Source: INEX (UPC Report on Ireland's digital future))
With 80% of all Irish now online (EU 65%), and 53% of all Irish Internet users stating that the Internet helps them choose better products / services, the Internet brings many opportunities for businesses.
The recent UPC Report on Ireland's digital future highlighted these opportunities for the Irish economy:
- The Internet is set to contribute an additional €6 billion to the Irish economy by 2016 (from €4.7bn in 2010 to €11.3bn in 2016) if current trends are maintained
- 2.6 million Irish shoppers will spend €5.7 billion online in 2016
- The report estimates the potential for the creation of 18,000 jobs
- over 60% of online shoppers would buy from an Irish website if they knew about one that matched equivalent opportunities from international sites.
Both the UPC report and Mediascope prove how indispensable the internet is to peoples lives and therefore the opportunities for brands to influence consumers.
The theme of IAB Connect 2013 is Digital: Driving Business Transformation and we have a fantastic line-up of speakers who will share their insights and stories of how digital has transformed their businesses and how they have successfully managed and benefited from this transformation.
|Conference Programme:||With thanks to our Sponsors|
|We are delighted to have as our keynote presenter:
Three well known brands who will be presenting during our packed morning conference are:
|We will also have advice from an expert on website usability:
|And we will be presenting brand new Irish research:
|Finally, with Ireland now holding the presidency of the EU, we are delighted to have:
|Lunch to go is kindly sponsored by:|
Book early for early bird discounts and to confirm your place as space is limited.
Please note: Programme is subject to change at any time in advance of the conference and any changes will be updated on this site.
For further details, please contact Maeve at firstname.lastname@example.org or 086 8522291.
Hope to see you there!
When & Where
IAB Ireland is a member of the global IAB network of online advertising trade associations. Affiliated to IAB US and IAB Europe, IAB Ireland shares the IAB purpose to PROVE, PROMOTE and PROTECT the online advertising industry.
IAB Ireland is a not for profit organisation.