How to Reach Your Ideal Attendees With Facebook Targeting

Unless your event effortlessly sells out minutes after your tickets go on sale, you need a strategy to promote your event to new and existing attendees. But what if you don’t have much additional time or resources? You need to make smart choices — choices that don’t require more effort or money.

On Facebook, you choose exactly who should see your ads — and only pay for those impressions. The key lies in building the right type of target audience for your event.

Download this tip sheet to find out how you can:

• Reach your ideal attendees with Facebook targeting
• Create parameters to ensure your event gets in front of your ideal audience
• Use your event data to easily find new attendees