7 Trends Impacting Festivals

The world of festivals has evolved and grown rapidly across the UK & Ireland, becoming almost a right of passage for a younger generation, while catering to an increasingly varied demographic and breadth of tastes.

Today, more people come together to celebrate unique sounds, interests, and passions– from underground hip hop to health & wellness to multi-day outdoor festivals – thanks to the huge array of well targeted, niche events.

What’s more, attendees and fans are enjoying personalised experiences as never before. Organisers are finding new ways to tailor packages and offer exclusive passes that cater to their audience’s growing appetite for customisation and greater choice. Some organisers are even adding new categories to their events (think beer tastings and art exhibits at a music festival), to excite more people and boost attendance.

Technology is also reshaping the industry. Advances in data analytics and wireless technology vastly improve how festivals are planned and managed. Social networks have helped event marketing and promotions, as fans build communities of like-minded friends and share their excitement far and wide.

All of these trends drive significant growth in festivals around the UK & Ireland, and it’s not going to slow down anytime soon.

This Britepaper discusses how festival directors and promoters can take advantage of what’s happening across the industry to plan smarter, operate with greater speed and flexibility, and develop new revenue sources for their festivals.

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