Episode Two: #90secs With An Events Organiser

Adrian Hopkins is the managing director of AC Hopkins Limited, which has been in operation for 15 years. He is the founder of 3XE Digital, a marketing conference. 3XE Digital focusses on mobile marketing technology.

http://www.youtube.com/watch?v=5HW62CfJ-nc

If money was no object who would you love to have as a keynote speaker?

I’d have to say Mark Zuckerberg, you’re going to get a digital conference packed full of people, lot’s of sponsors and lots of happy people.

How has promotion of an event changed over the years for you?

It’s changed massively. My first few events I used to send A4 brochures in the post then we got email, then we get digital marketing and now we got eventbrite.

What was the best advice you ever got?

Find a job that you love and you will never have to work another day in your life. Corny I know!

How long does it take to plan an event?

For a new event you should give at least 6 months to get the right sponsorship, the right content and to research what you are doing. But for the second year or third year of doing the event 3 or 4 months planning should do it.