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An Introduction to The Event Planning Cycle

Everyone in the events industry knows that event planning isn’t a one-off exercise, and neither does it always fit into a neat linear progression.

But what does the event planning cycle look like? Below we’ve illustrated many of the key aspects of event planning, and if you scroll below the infographic, we’ve got more details on each.

the Event Planning Cycle

The event planning cycle explained

The event planning cycle can be roughly divided into 4 quarters: Planning, Promotion, At-Event and Post-Event.

However many aspects of event planning doesn’t fit neatly into just one of the quadrants, and should really be practiced throughout the cycle.

First and foremost is community building; and this is followed by the continuous cycle of data capture, analytics, feedback and refinement or improvement.

To help you with each of the major aspects of event planning covered in this infographic, take a look at these additional resources we have for you:

Community building

Data capture – Analytics – Feedback – Continuous improvement

Planning:

Market research
Written plan
Finalise budget
Venue selection
Vendor selection
Secure sponsorship

Promotion:

Email
Social media
Partnerships
Word of Mouth
Advertising
SEO
PR
Discounts
Blog
Direct mail
Eventbrite

At-Event:

Smooth entry management
Deliver the planned experience
Capture and share highlights
Experience your own event
Note what works and what doesn’t

Post-event:

Event breakdown
Reconcile budgets
Thank you to everyone involved
Share highlights & media
Survey
Analytics
Wash-up meeting

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