Event Spotlight: IAB Video Connect 2015

Video Online – A Brand’s best friend. That’s the theme of IAB’s ( The Internet Advertising Bureau) next event in the Guinness Storehouse which follows up from their previous hugely successful event around content.

With Video Advertising experiencing massive growth of 63% in 2014, video is truly a brand’s best friend for engaging hard to reach audiences. IAB Ireland / Nielsen research from December 2014 showed that 1 in 4 of Video On Demand (VOD) viewers watch daily – this figure rises to 1 in 2 among 16-24 year olds. 2 in 3 watch for 1+ hours per day. We know from the research that VOD delivers on hard to reach audiences and complements TV. 1 in 3 VOD viewers claim to watch more VOD than TV.

Here will be some of the speakers at IAB’s event Thursday the 14th of May, you can buy tickets here…

• Claire Harris, TAM / AIS Director, Nielsen – The power of VOD

• Christian Jago Byrne, Country Manager, Microsoft Advertising

• Eoghan Phipps, Head of Irish Agency Sales, Google / YouTube

• Graham Moysey, Head of International, AOL

• Kate Sugrue, Senior Agency Account Manager, TV & Video Specialist, UK, Twitter

• Hitesh Bhatt, Strategy Controller, Sky

• Mark Brennan, Head of Digital Marketing & Innovation, AIB

• Orla Carroll, Director of Dublin and Head of Digital, Fáilte Ireland

Below is a really useful infographic that gaves on overview of where your brand can reach your audience. You can discover more at the event on May 14th also.

Find out more about the advantages of becoming a member along with details of how to make an application IAB Video Connect: Video Online – A Brand’s best friend | IAB Ireland