Ireland’s Food and Drink Trends Report
Opportunity as big as your imagination
In 2015, it’s clear that we Irish are seeking tempting adventures and exotic tastes, packaged up as exciting dining, learning, and socialising experiences.
Friday’s bag of chips in front of the TV may remain a favourite pastime for some, but for much of Ireland it’s a nostalgic memory, as a new generation spends more time and money on dining out, treating food and drink as more of an experience than simply fuel to get them through the day.
As this demand for food and drink experiences increases, so does the opportunity for passionate cooks at home, restaurants, brewers, and anyone with an idea to deliver an unique gastronomic experience to launch their own successful food and drink event.
We’ve seen this trend first-hand, and over the past twelve months, the number of food and drink events on Eventbrite increased by 143% compared to the previous year.
The opportunity is really only limited to your imagination!
The challenge: keep up with shifting demand
However, the rapid shift in tastes and food trends means if you’re not ahead, you’re behind.
You’ve probably heard a lot about food and drink fads, both past and present. From cupcakes to kale to bacon-infused cocktails.
The Irish food and drink scene is constantly evolving with a relentless flow of new trends emerging, and the public are embracing even the most unusual of foodie fads.
No sooner have diners come to terms with cronuts (a croissant and doughnut hybrid), than supper tubs (a supper club in a hot tub) become the new latest thing.
This all makes for a far tougher gig for food and drink event organisers to make sure they’re dishing up events that tap into the latest trends, while sprinkling in a unique ingredient to stand out from the crowd.
Feast your eyes on the latest food and drinks trends
After reviewing over several hundred food and drinks events, we’ve been able to sieve through the noise and boil down the key trends and tastes shaping the industry right now.