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The Science of Design: What Makes Great Event Design?

Download the ‘Science of Design: What Makes Great Event Design’.

There’s a famous quote by Winston Churchill about the influence of design on human behaviour: “We make our buildings and afterwards they make us.”

Research bears out the fact that our surroundings have an effect on us, both in terms of our behaviour and our emotional reactions. Everything; from where people queue for coffee, to the colour scheme of event flyers and websites, to the type of seating used, has an effect on event goers. This report is part of a series called The Science of Events. We decided to delve into the science of events and the results of our in-depth research can be found in four reports which are:

This report details how important design is to an event organiser and how best to leverage it so that you give your attendees the best experience. The learnings will also teach you how to sell out your next event. Here are some of the insights you’ll draw from the Science of Design report:

  • The Proximity Principle – what it is and why is it important to know it.
  • How the way you sit says a lot about you!
  • How to use colour effectively – when is it good to use pink for example?
  • Change sells – change is good, you will learn why.
  • An event needs a large prop – learn why that is the case.
  • The right typeface sells tickets – learn more in the report.

Download the ‘Science of Design: What Makes Great Event Design’ report.

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