Sponsorship Assets: Market Rate Valuation Workbook

From logo placements and speaking opportunities to social media mentions, your sponsorship assets offer brands a chance to promote their product or service to your attendees. But to make the most of your sponsorship revenue, you need to have a smart strategy for pricing out each asset.

The best place to start? Understand each asset’s market value.

According to Sponsorship Collective CEO and president Chris Baylis, most events fail to determine the market rate for their assets. “By blindly assigning value to your assets, you can undercharge sponsors or ask for too much,” says Baylis.

Use this workbook to:

• Leverage built-in formulas to calculate the per-attendee cost of each activation
• Unlock the true value of your event sponsorship
• More accurately determine the market rate value for your assets

Fill out the form on the right to download the template.