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The Complete Digital Marketing Guide for Event Organisers

Reaching new audiences is key to growing your event, but finding out who those people are, where they hang out online, and what type of messaging will work best to catch their attention can be difficult. Content needs to be in line with SEO best practices, social media platforms need to be engaging and informative and any paid promotional activity needs to be strategic and worth the investment. Sometimes, the marketing team for your event might be just you! So, where do you even start?

This in-depth guide to digital marketing covers the most impactful ways of reaching those key attendee audiences and how to track your success to ensure you continue to scale. We asked our in-house experts to tell us all they know about the following topics:

  • SEO
  • Social Media Marketing
  • Paid Ads
  • Email Marketing
  • Tracking and Analytics

Download the guide to discover their top tips, from the step-by-step processes you need to know to the data you should be tracking.

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