Are you a technophobe working in events and looking to take your event to the next level? Artificial Intelligence (AI) might sound intimidating, but it can be your best friend when it comes to event planning. And the good news is, it’s not that difficult to master.
In this step-by-step guide on AI for beginners, we’ll demystify the jargon around the sometimes quite daunting world of AI and show you how it can be used to supercharge your event. From using the latest AI tools and features to generate event names and descriptions to creating eye-catching posters and managing your event seamlessly, AI has you covered and Eventbrite is leading the way in making it accessible to everyone.
Even if you’re a complete beginner, after reading our handy AI 101 – including lots of tips from industry experts – you’ll be ready to harness the power of AI to help make your event an unforgettable experience that keeps visitors coming back for more.
Suffering from writer’s block? AI is your personal content assistant
Event organisers have a lot on their plate, and writer’s block can be a major hurdle in event planning and marketing.
We’ve all been there when ideas can’t seem to flow and productivity comes to a halt. That’s where AI-generated text comes in.
At the click of a mouse, the software can automatically craft compelling copy for your event pages, emails and social media ads, freeing you up to focus on other important tasks. This is especially useful when you need an event title that perfectly summarises what your event is about.
Normally, this would be pretty time-consuming. But if you feed an AI text generator the keywords and details of your event, it will analyse them and, within seconds, churn out a selection of creative and relevant event names that you can choose from and tweak accordingly.
This is something Eventbrite’s AI tools can assist with, and its abilities aren’t just limited to event names; the same goes for descriptions. By inputting your event’s details including purpose and target audience, our AI-powered event description generator can take the guesswork out of writing and craft compelling narratives that will pique the interest of potential attendees on your event page. You can then fine-tune the generated descriptions to ensure they perfectly align with your unique style and tone of voice.
“The AI tools we have, like auto-create, suggestions for descriptions or marketing emails, are ideal for beginners because they provide a foundation to start with and offer a structure and a script to create your content,” explains Eventbrite AI product manager Lucas Adrian.
“They help you enhance the details, acting as a personal content assistant. They allow you to make better use of your time.”
Whether you’re organising a music festival, a business conference or a charity fundraiser, Eventbrite’s AI event name generator can help you find the perfect copy that captures the essence of your event with the right audience in mind.
Accompany text with AI-generated designs
It’s not just the copywriting side of things where AI can help. There is also a plethora of design tools available that organisers can take advantage of to help promote their event on various platforms.
Take DALL-E 2, for instance – the first AI art generator of its kind that made a huge splash because of its advanced capabilities. There are also plenty of other AI image generators on the market that can suit all different needs through their unique services, such as Midjourney and DreamStudio.
“AI event planning tools are generally easy to use because they are developed for those who aren’t accustomed to using software or AI.”
Baruch Labunski, internet marketing expert and CEO of Rank Secure.
If you’re hosting an event website or promoting your event on social media, a personalised event poster or online banner can go a long way in helping you create appealing visuals that incorporate your event’s branding and message. These tools often provide a range of templates and customisation options, making it easy for anyone to design event art that grabs attention.
AI-powered tools also allow you to customise designs or adjust colours, layouts and fonts to ensure your event art is on-brand, or enable you to create variations for different marketing channels, such as social media, email campaigns and print materials.
There is a lot on offer, so it’s easy to feel overwhelmed, but don’t fret, it’s completely normal. As Baruch Labunski, internet marketing expert and CEO of Rank Secure, explains – event planners often use several tools for different aspects of the event from social media marketing to image generation and music, so don’t be afraid to get stuck in and experiment and find the one that works for you.
“AI event planning tools are generally easy to use because they are developed for those who aren’t accustomed to using software or AI,” says Labunski.
“Most are drag and drop or selection oriented so there aren’t complicated decisions to make. Even so, you may want to experiment with different templates or styles to find the one that suits you best. “
How can a beginner learn AI?
Still a little apprehensive about approaching AI? Here are some tips and tricks from some of the industry’s leading AI experts on getting to grips with using this technology for the first time.
Tip #1: Start small
If you need to increase your productivity, AI tools can help you quickly cope with numerous routine tasks. This, in turn, will grant you more time to think about strategy, analyse competitors and generate creative things, says Yuri Rudnitski, product manager at AI chatbot assistant app, ChatOn.
“Many event organisers, entrepreneurs, designers and copywriters have already integrated AI tools into their daily routines,” says Rudnitski. “Even if you have doubts about using AI tools, why not just give them a try?
“I’m sure you’ll appreciate the advantages they offer. At the very least, an AI bot can check your texts for errors, though its capabilities extend far beyond this.”
Tip #2: There’s nothing to fear
It’s worth noting that, thanks to its hype, AI’s bark is perhaps worse than its bite and any frightening clickbait headlines about the technology are sensationalised.
“Everything new always gives rise to both positive and negative opinions,” says Rudnitski. “In my view, when AI finally proves its value as an everyday assistant, all the hype will vanish. I believe this will happen in a matter of months.”
Eventbrite’s Adrian shares a similar view. “New AI users shouldn’t be afraid to use our AI tools because they don’t share sensitive information, nor do they hurt content,” he advises. “On the contrary, they help you avoid starting from scratch, boost creativity, and provide ideas for content.”
“When AI finally proves its value as an everyday assistant, all the hype will vanish. I believe this will happen in a matter of months.”
Baruch Labunski, internet marketing expert and CEO of Rank Secure.
He reiterates their safety by outlining the amount of work that goes into creating such tools.
“We develop these features at Eventbrite by considering the best way to use them,” he says. “We focus on making them as intuitive as possible, iterating extensively until we find the right solution, validate them with real users, and add metrics to ensure they work correctly.
“User experience is our priority, and being best-in-class is always a must.”
Tip #3: Remember, AI is merely an aid
Once you get more familiar with AI tools for event planning, managing and marketing, try to remember that, while useful, it’s no substitute for human interaction.
“Make sure you are spending time connecting with people attending your events and getting feedback from them,” recommends Oliver King-Smith, founder and CEO of smartR AI, “AI is just a tool to help you build real relationships.”
If there’s one takeaway from what our expert contributors have told us, it’s to not let concerns or preconceptions about the technology hold you back from harnessing its true power.
Whether you need help generating event names and descriptions, creating stunning visuals, or managing your event seamlessly, AI has the ability to kick-jump the event organisation, marketing and promotion and really help supercharge your event.
