Tipsheet
51 Social Media Ad Copy Templates to Sell Out Your Event
To stand out in an event-goer’s Facebook or Instagram feed, your event ads need to be concise and compelling. You need to build the story of your event — all in one snappy sentence and an eye-catching image.
But when you’re hosting multiple events a month, you don’t have time to start from scratch. Instead, use these 51 social media ad copy templates written by the experts at ToneDen, an automated social marketing platform for events, to drive sales. Just fill in the blanks with your event details, match the copy to the most effective visual, and start selling.
01.
Drive awareness before tickets and registrations go on sale
Use these templates when:
You’re raising awareness of your event to make a splash when you do go on sale
Direct event-goers to your call-to-action:
Mark “Interested” on your Facebook Event, check out your event website, or subscribe to your email or Facebook Messenger list for a reminder to buy
Catch event-goer’s eyes with these visuals:
A video compilation or photos from past events
1.
Want to be the first to grab tickets to this year’s [Name of event]? Sign up for our email list.
2.
Save the date! [Name of event] is back on [date of event].
3.
You heard it here first: Set your calendars for [date] to get your tickets to [event name].
4.
Ready to [dance your heart out/tap into your inner artist/learn everything you need to know]? Tickets on sale next week!
5.
Dance and dine with us this [month or season of event]! Tickets to [name of event] on sale soon.
6.
[Name of event] wouldn’t be the same without you! Sign up now to make sure you get tickets before they’re gone.
7.
2019, we’re ready for you! Join us this [season of event] at [name of venue or general location].
8.
Get ready, [name of city or place]! We’re coming to you in [month or year]. Sign up for our newsletter to make sure you don’t miss out.
9.
Be the friend who always makes the best plans. Sign up now to be the first to hear about our next event.
10.
To celebrate our upcoming event, we're giving away two tickets! To enter:
Like this post! Share the lineup poster! Comment and tag us back!
Note: Take note of Facebook’s and Instagram’s contest rules before doing a giveaway.
— Pro Tip
Don’t measure your campaign’s success on clicks
Especially when driving awareness at this stage, don’t just look at your ad clicks to measure effectiveness — look at reach, too. ToneDen research shows that 85% of purchases actually come from views, not clicks. Those viewers may visit your Facebook or Instagram page and even your website before they “convert” and buy tickets later.
02.
Boost ticket sales and registrations around your onsale launch
Use these templates when:
You’ve just published your event page and ticket sales have launched
Catch event-goer’s eyes with these visuals:
A video compilation or photos from past events
Direct event-goers to your call-to-action:
Buy tickets or register
11.
The moment you’ve been waiting for is here… tickets now on sale for [name of event].
12.
This could be you on [date of event]! Tickets now on sale for [name of event]
13.
Feeling the buzz? Find out what [Event name] is all about and get your ticket now.
14.
Who’s ready to do this again? [Year/Month] tickets are on sale now!
15.
Calling all [type of audience you are wooing — indie music lovers, leaders, athletes, etc.]. Tickets are now on sale for [name of event]!
16.
Registration is now open for [name of event]! Register today for the [hottest, smartest, funnest] event of the season.
17.
Get ready to [action statement that pertains to your event: dance your face off, learn from the smartest people in the business, eat all the best things…] The [xx]th annual [name of event] is back. Come visit [location] — buy your tickets now!
18.
Join [describe types of performers, speakers, or experts] and enjoy [highlight something else attendees can do at your event] at [name of event]! Tickets on sale now.
19.
[Verb], [verb], and [verb] at [name of event] this [year or month]! Tickets now available for #[event hashtag].
20.
Ready to check off a bucket list item? Tickets now on sale for [name of event].
— Pro Tip
Make it easy for fans to buy
In the examples above, most ads link to your event ticketing page. But if you create your event on Eventbrite and publish to Facebook, fans can automatically buy tickets right from their mobile Facebook app. This way, they don’t even have to leave the app to buy once they click on your ad.
03.
Turn “Interested” into “Going” with your lineup
Use these templates when:
You’ve announced your speakers, performers, artists, or food and drink lineup for your event
Catch event-goer’s eyes with these visuals:
A carousel of photos or videos of your lineup guests, a photo of your full lineup flyer
Direct event-goers to your call-to-action:
Buy tickets or register
21.
The lineup is here. Grab your tickets now to see [headlining performers]
22.
We’re beyond excited to have [name of performer, speaker, or special guest] back at [event name] this year. Register now.
23.
Meet [name performer, speaker, or special guest]. She’s [a tidbit about this person’s career or accomplishments]. Grab your tickets today to see her live!
24.
Just announced: [name of performer or speaker] will join us at [name of event] on [date of event]!
25.
This is a PSA: You’re in danger of missing [list headlining performers]. Tickets are going fast!
26.
What could possibly make [name of event] even better? [Name of special guest, micro-event, or type of food]!
27.
Love [name of performer, speaker, or hobby]? Don’t miss them at [name of event]. Grab tickets before they’re gone!
28.
Happy birthday, [name of well-known special guest]! We can’t wait to celebrate with you at [name of event] on [date of event].
29.
It’s official! We’re so honored that [name of special guest] is joining us again for [name of event].
30.
Forget about the [speakers/performers/bands]. We’re so pleased to announce the food lineup at [name of event]!
— Pro Tip
Use video to show people what to expect at your event
Especially for first-time events or events without well-known talent, potential attendees don’t know what to expect. A video does more than a photo to give viewers a quick sense of what to expect and why they should buy. Creating this video is easier than you might assume: check out the 2019 guide to video marketing for events.
04.
Create urgency with special offers and expiring options
Use these templates when:
Your ticket or registration prices are about to go up, or you’re offering limited-time discounts to drive urgency
Catch event-goer’s eyes with these visuals:
A Photos and videos from your last event
Direct event-goers to your call-to-action:
Buy tickets or register
31.
Buy your tickets now for a £50 discount off the General Admission price
32.
Tickets are going, going… almost gone! Buy yours now.
33.
The early bird catches the way better deal on tickets to [Event name]. Buy yours before prices go up on [date]!
34.
We’ve extended our pre-sale! You’ve got 48 hours to take advantage of early bird tickets to [name of event].
35.
Prices go up at midnight. Grab your early bird tickets to [name of event] before it’s too late!
36.
Only 50 early bird tickets left! Grab yours before the price goes up.
37.
Less than 24 hours remain to get the early bird price for [name of event] tickets!
38.
Only [xx] VIP tickets left! Don’t miss your chance to [name at least one perk of VIP tickets] at [name of event].
39.
Last [month/year]’s [name of event] sold out — don’t miss your chance to experience the magic!
40.
Only [xx] tickets left to [name of event]. Get yours now!
— Pro Tip
Always A/B test your ads
Every audience is different. Comparing the performance of various ads helps you hone and tweak your ad messaging over time. You can set up these tests manually, or use a platform like ToneDen that integrates with your Eventbrite account to automatically test ads and lean into your most successful campaigns.
05.
Grab last-minute decision-makers
Use these templates when:
It’s a week before the event, and you need to get those on-the-fence event-goers to commit — now
Catch event-goer’s eyes with these visuals:
A countdown or meme about spending Friday night alone
Direct event-goers to your call-to-action:
Buy tickets or register
41.
Last chance! There are only a few tickets left for [name of event].
42.
Tickets are going, going… almost gone! Buy yours now.
43.
The countdown is on: [xx] days left until [name of event]. Do you have your tickets?
44.
Surprise guest alert: Grab your tickets now and find out what [celebrity chef/performer/speaker] will be making an appearance
45.
Grab your tickets today, make all your friends jealous with your Instagram Stories tomorrow
46.
Trust us, we’re a better date idea than “Netflix and chill.” Get your tickets now.
47.
Here’s to the [storytellers/thought leaders/music-makers/foodies]. Last chance to join us at [name of event].
48.
[Name of event] is right around the corner! Do you have your tickets yet?
49.
It’s your last chance to grab tickets to [Event name] — or sit at home with FOMO instead
50.
Your options for this weekend: 1) Grab one of the last tickets to [Event name], or 2) Sit at home with FOMO. The choice is yours
— Pro Tip
One more ad for after the event
Your event has wrapped — and you’re ready to use the buzz to drive sales for the next one. Pair this template with your post-event recap video:
51.
Don't cry because it's over — smile because we'll be back in [#] days! Buy your tickets for next time now.
Grow your community
Compelling social media ad creative is just half the battle. To drive the most sales at the lowest cost, you need a strategy to create and optimise your campaigns.
Make it easy on yourself: Use a ticketing or registration platform that integrates with ad automation platforms like ToneDen, so you can plug in your copy and know you’re driving ticket sales effectively. Put these templates into action by creating your next event on Eventbrite.
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