Instagram Stories are fast becoming one of the most effective ways to market events on a social media platform. These short, immersive video clips are visually impactful and come with a range of additional features which allow you to connect with your audience, create excitement for your event, and grow your brand.
Instagram have recognised the power of their Stories and are actively adding to the capabilities on offer. Our infographic breaks down the why and how of this marketing tool, covering the all-important stats (for instance, did you know that one in five Instagram Stories posted by a brand receives a direct message from a follower?), the strategic applications, and the features on offer.
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