Presentations from Event Marketing for Startups
Last night we held a sold-out event with General Assembly at Google Campus, where we were joined by over 150 startups, small businesses and event professionals, and a top speaker line-up of event marketing and startup experts.
They were there to share their considerable experience of using events as a budget-friendly, high-impact method of event marketing for startups.
Covering off topics from PR, social media and email to partnerships, experience design and scalability, the audience enjoyed 5 x 10 minute lightening talks to help them use event marketing to build audiences, connect and engage with customers and build their brand in 2015.
For those who couldn’t make it – and as a reminder for those who were there – the presentations are below!
If you find them interesting, you should definitely check out our upcoming webinar – Using Marketplaces To Grow Your Business – with blur Group. We’ll show you how to use the power of marketplaces to increase revenues and cut costs, helping you grow your business in a smart and efficient way. You can sign up for free here.
Bridey-rae Lipscombe, Founder of digital communications agency Cult LDN, talks through their incredibly successful Pop Up Tweet Shop series and the lessons businesses of any size can take from it.
Gian Chicco, Executive Director at Social Media Week, looks at 5 ways in which business can use events to build an email relationship with their audience by first of all considering the dynamics that make a behaviour happen (e.g.: sign up for a newsletter).
George Taylor, Marketing Manager at Corecom Consulting and founder of Creative Industry United, talks you through the basics of using events to generate social media buzz and scale the event experience into the digital world.
Marian Gazdik, London Director at Startup Grind talks through the key steps you need to take when trying to build a loyal community through events.
Ricardo Sequerra, startup Community Builder at Seedrs, talks us through how Seedrs have successfully used different event formats to position their company as an integral member of the community, answer questions their customers have and in the process, become thought leaders in their market.