The Future of Events is Hybrid, and Eventbrite is Here for It

Throughout the COVID-19 global pandemic, creators on Eventbrite’s platform have demonstrated great ingenuity as they adapt their events and develop online or hybrid experiences people can enjoy while social distancing, turning Eventbrite into one of the go-to platforms for online events within the span of just a few weeks. 

Event creators pivoted in March to offer new virtual experiences and consumer response has remained steady, reinforced by the 30-fold increase in paid ticket volume for online events on Eventbrite in the second quarter of this year compared to 2019. And, according to a recent survey we conducted with over 1,000 consumers, we found online events are resonating with attendees:   

We’re now five months into the COVID-19 global pandemic and two things are clear: our innate desire for human connection remains strong and the future of events is hybrid. In fact, according to a recent study we commissioned by PSB Research, 57% of respondents are open to continuing to attend virtual events even after social distancing restrictions have been lifted.

Virtual events are not only helping us feel connected through this pandemic, they’re creating relevance for audiences far beyond the boundaries of in-person events and giving creators of all types an avenue for additional – or continued – revenue. The Eventbrite survey results also showed us that attendees are crossing digital geographical borders: 

To help creators navigate this pandemic and connect with new audiences, Eventbrite is introducing new and deeper product partnerships to help optimise the online event experience.  

We’re excited to announce we’re partnering with Vimeo to bring the reliability and quality of Vimeo’s livestream and on-demand capabilities to Eventbrite, helping creators deliver more seamless and engaging online experiences. Through the partnership, Eventbrite creators will have access to an exclusive discount on Vimeo Premium pricing and interactive features, like Vimeo’s chat, polling and Q&A capabilities. 

“Virtual events have become an essential and enriching component to our new daily lives,” said Richard Bloom, SVP of Business Development at Vimeo. “We’re thrilled to partner with a leading experience platform like Eventbrite and to offer Vimeo’s best-in-class live streaming technology and interactive features to event creators around the world.” 

We’re also announcing today a new Zoom app in our Eventbrite App Marketplace, a place for creators to find and leverage apps that help them save time and run their events more efficiently, with the new Zoom app being no different. With the Zoom app for Eventbrite, creators can easily create new or connect existing Zoom Meetings or Webinars to their events on Eventbrite. Once attendees register for an event, they will be automatically added as registrants to Zoom, reducing the number of steps required by both creators and attendees. 

“Eventbrite’s mission – to bring the world together through live experiences – has been reaffirmed through COVID-19 and our focus remains on supporting our creators as they adapt to this new normal,” said Renaud Visage, co-founder of Eventbrite. “Through these integrations, creators can more easily set up and host their online experiences, and deliver a truly memorable and streamlined experience to their attendees.” 

Online events are bringing the world together in exciting ways, check out our recent collections of online events to find an experience that’s right for you.