A presence on Facebook, Twitter, Instagram, or even Snapchat for your event is no longer a nice-to-have — it’s essential. At the same time, social media algorithms have made it increasingly difficult for brands’ content to show up in feeds.
The savviest event marketers have an arsenal of advanced social media tools, helping them save time and make their social media management less manual and more effective.
Use this guide to identify which advanced social media tools are best suited to your event’s specific goals — and worth the investment. You’ll learn about:
- The best advanced social media tools for your goals
- Tech to simplify your content creation and publishing process
- Sophisticated strategies to drive ticket sales and measure performance
- On-site tools to improve the attendees’ experience
This guide is for event marketers who already have a social media strategy, and are searching for advanced technology that will make them more effective and efficient. Looking for more basic advice on how to build a social media strategy for each platform? Check out the Essential Guide to Social Media for Events.
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