This is a guest blog by Georgina Rutherford, Head of Marketing and Communications at IMA, a full-service agency that helps leading international brands to engage with and activate audiences through the power of influencer marketing. As more...
Tag - Social media
Instagram Stories are fast becoming one of the most effective ways to market events on a social media platform. These short, immersive video clips are visually impactful and come with a range of additional features which allow you to connect...
This is a guest blog by Georgina Rutherford, Head of Marketing and Communications at IMA, a full-service agency that helps leading international brands to engage with and activate audiences through the power of influencer marketing. Long...
The images and videos people share of your event are a rich source of free marketing material, but what do you need to know before you share someone else’s experience with your followers? User-generated content (UGC) is attracting a lot...
Your event needs a promotion plan that encourages early interest and maintains momentum until the last ticket or registration is sold.