Tag - Social media

influencer

How to Build your Micro-Influencer Event...

This is a guest blog by Georgina Rutherford, Head of Marketing and Communications at IMA, a full-service agency that helps leading international brands to engage with and activate audiences through the power of influencer marketing. As more...

influencer marketing

The Power of Micro-Influencer Marketing for...

This is a guest blog by Georgina Rutherford, Head of Marketing and Communications at IMA, a full-service agency that helps leading international brands to engage with and activate audiences through the power of influencer marketing.  Long...

camera

What is Best Practice for Crowd-Sourced...

The images and videos people share of your event are a rich source of free marketing material, but what do you need to know before you share someone else’s experience with your followers? User-generated content (UGC) is attracting a lot...