We’re thrilled to announce our new ticketing integration, which will enable event organisers to easily promote events and sell tickets directly on TikTok. By adding this innovative feature to our industry-leading marketing suite, Eventbrite makes it easier than ever for you to promote and sell out your events, all in one place.
Make ticket buying seamless
Through this partnership with TikTok, organisers can easily add Eventbrite links to their TikTok videos, allowing attendees to discover events on their For You Page (FYP), and easily click to purchase tickets on Eventbrite.
Any Eventbrite organiser with a TikTok account can use this feature for in-person events that are publicly-listed and have paid tickets, making it an essential tool for promoting your events on social media.
But that’s not all. With Eventbrite, any TikTok user — whether brands, attendees, or sponsors — can add your event links to their videos. This makes it effortless for anyone to help spread the word about your event and boost attendance.
Reach the right crowd
At Eventbrite, we’re committed to helping you attract more attendees to your events. Our new TikTok integration is designed to boost your event’s visibility and increase ticket sales on the platform.
With TikTok’s massive reach, especially among Gen Z*, it’s the ideal platform for promoting your events.
Users are hungry to discover new experiences on the platform, too. In fact, 40% of consumers now use TikTok to search for their interests and find new information, according to a recent Adobe survey, while 64% of Gen Zers say they have used TikTok as a search engine.
What’s more, according to TikTok, half of TikTok users are open to making purchases directly on the site.
Haroon Mota, founder and director of Muslim Hikers, says: “Many hike attendees find us through TikTok, making it a crucial platform for expanding our reach. We’re excited about Eventbrite’s new integration, as it promises to boost our visibility on the platform and support our goal of diversifying the outdoors.”
Discover the advantages of using Eventbrite and TikTok
- Seamless Event Promotion: Add event links to TikTok videos, allowing vast audiences to explore event details and purchase tickets directly from their For You Page.
- Faster Ticket Sales: With just a few clicks, you can enable ticket purchases from Eventbrite through an in-app browser on TikTok.
- Promote Multiple Events Simultaneously: Add multiple event links to videos and TikTok users will be shown the most relevant event based on their location.
- Reach More Attendees: Any TikTok user, whether an event creator or not, can add links to their videos, amplifying event promotion and reach across diverse audiences.
How it works for you
Posting from Eventbrite
- Connect: Open the Share on Social tab in your Marketing Dashboard and connect your TikTok account.
- Customise: Select the eligible event(s) you’d like to link.* Our AI-powered tool crafts a post based on your event details. Make it your own with custom images or videos.
- Publish: Review your post settings and publish with a single click!
Posting from TikTok
- Create – Open TikTok and tap “Add Link” when creating a video.
- Search – Find your Eventbrite event* by name and add the link(s).
- Add – Tap “Link to Post” to display your link above your caption and pin it in the comments.
**Eligible events must be in-person, publicly listed on Eventbrite, have paid tickets, and occur within the next 90 days (or 180 days for music events).
How it works for your attendees
Your attendees can explore your event page directly from your event link on their FYP with just one click. They can then purchase tickets on Eventbrite through the in-app browser without ever leaving TikTok.
Uncover more ways to elevate your social media promotion
We’re thrilled to bring you this game-changing TikTok integration, hot off the heels of our Share on Social feature, where you can post directly to TikTok from Eventbrite, using AI to enhance your posts.
These are just a few of the powerful tools you can use to enhance the promotion of your events alongside our other built-in Facebook and Instagram advertising tools. What are you waiting for? Get started promoting your next event now.
*Source: Adobe Survey
Eventbrite will only provide TikTok with event details that are publicly available. We will not share any private information about our event creators.
TikTok is not permitted to access any user data that is not specific to a TikTok user’s Eventbrite transaction conducted through the TikTok platform.
