When disasters and tragedies strike, people naturally want to help. One of the best things about our modern world is how easy technology makes doing just that. You’re probably used to seeing your social media feed fill up with online fundraising campaigns for relief efforts and links to make individual donations.
Larger disasters, like wildfires and hurricanes, often mean larger fundraising campaigns that can include events and other strategies. If you’re a creator looking to host a disaster relief or recovery event, Eventbrite wants to support your efforts through the use of our donation ticket type. It’s a simple solution that can make organising events easier and ensure you raise as much money as possible.
How donation ticket types work
Using donation ticket types is simple. When you create a new ticket, just select “Donation” as your ticket type. Once you’ve done that, attendees can choose the amount they want to pay, instead of a price set by you.
The great news is that Eventbrite has waived service fees for donation ticket types in the US (you’ll only be charged a small 2.5% credit card processing fee). That means more money will go straight to your cause, helping the communities and people that need it most.
If you’re really looking to ramp up your fundraising, there are several apps available on the Eventbrite app marketplace that can help. Popular apps like Kindful and Fundly are there to help you engage with donors, create intuitive databases, and quickly launch fundraisers for the issues and causes that matter to you.
Making the most of donation ticket types
Whether you’re a first-time event creator or a seasoned non-profit organiser, Eventbrite can help you quickly set up events and start advertising them. Once your tickets are live, there are a few things you can do to really boost donations.
You’re raising money for a good cause, so don’t be afraid to remind attendees of that. It’s pretty common to find that people are willing to give a £5 or £10 donation for a fundraising event, but a little push doesn’t hurt. A well-worded ticket description can reinforce the value of your event and encourage attendees to donate more.
Think of the ticket description as an opportunity to market your event to a prospective attendee. Lay out the importance and benefits of donating, and let attendees know how their money will help. You could even describe concrete actions that their assistance will help you take. It’s a great opportunity to make your attendees feel involved and remind them of how valuable their donation really is.
The checkout process is also a great time to learn more about your attendees. You can set up custom questions for your attendees to answer as they’re buying a ticket, which can help provide you with important information about your audience. That sort of information can help when organising future fundraisers and when strategising other ways to reach out to donors.
Boosting donations with Add-Ons
Even if your event isn’t taking place in person doesn’t mean you need to miss out on the benefits of in-person fundraising. Eventbrite’s add-ons feature is a great way to increase revenue from events. Add-ons allow you to sell extras right on your event listing – think t-shirts, DIY kits, and other relevant products – without reducing the ticket inventory for your event.
If you’re hosting a disaster relief event, add-ons can help you sell merch and solicit more donations. In fact, as more and more events have moved online in the wake of COVID-19, creators all across the event-type spectrum have been using add-ons to expand their reach (and revenue) for virtual events.
Setting up add-ons for your event is easy, and Eventbrite’s ticket types feature makes shipping out your merch or offering pickup options for attendees seamless. All in all, add-ons are a perfect opportunity to make your event experience more personal by providing a physical connection. If you can’t bring people together in-person, you might as well bring the event to them by sending something to their door.