Collection
Alter Ego Italy Alter Ego Italy is a family-owned, Italian brand founded in 1988. Alter Ego encapsulates the dual essence of beauty & kindness in one brand.
Events in this collection Upcoming (4) Past
ALTER EGO EXPLORE STYLEGO + KEEP IT GLOSSY - Encino Monday at 10:00
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ALTER EGO DISCOVER KEEP IT GLOSSY - Mesa Mon 12 Oct, 10:00
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ALTER EGO EXPLORE TECHNOFRUIT COLOR - Ogden Mon 26 Oct, 10:00
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ALTER EGO DISCOVER KEEP IT GLOSSY - Ogden Mon 26 Oct, 13:30
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ALTER EGO EXPLORE FAST COLOR 10 - Rancho Cucamonga Mon 10 Aug, 10:00
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ALTER EGO EXPLORE TECHNOFRUIT + KEEP IT GLOSSY - Torrance Mon 10 Aug, 10:00
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ALTER EGO DISCOVER KEEP IT GLOSSY - Murrieta Mon 27 Jul, 13:30
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ALTER EGO DISCOVER KEEP IT GLOSSY - Orange Mon 27 Jul, 13:30
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ALTER EGO DISCOVER KEEP IT GLOSSY - Ogden Mon 27 Jul, 10:00
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ALTER EGO EXPLORE FAST COLOR 10 - Murrieta Mon 27 Jul, 10:00
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ALTER EGO EXPLORE TECHNOFRUIT + FAST COLOR 10 - Orange Mon 27 Jul, 10:00
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ALTER EGO DISCOVER KEEP IT GLOSSY - Boise Mon 20 Jul, 13:30
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ALTER EGO DISCOVER KEEP IT GLOSSY - Laguna Hills Mon 20 Jul, 13:30
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ALTER EGO EXPLORE BLONDEGO - Grand Terrace Mon 20 Jul, 10:00
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ALTER EGO EXPLORE EGOBOND - Boise Mon 20 Jul, 10:00
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ALTER EGO EXPLORE FAST COLOR 10 - Torrance Mon 20 Jul, 10:00
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ALTER EGO MODERN BALAYAGE - Laguna Hills Mon 20 Jul, 10:00
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ALTER EGO DISCOVER KEEP IT GLOSSY - Encinitas Mon 13 Jul, 13:00
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ALTER EGO EXPLORE FAST COLOR 10 - Encinitas Mon 13 Jul, 10:00
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ALTER EGO EXPLORE FAST COLOR 10 + KEEP IT GLOSSY - Nampa Mon 29 Jun, 15:30
Free
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ALTER EGO POP-UP - Los Angeles Mon 29 Jun, 10:00
Free
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ALTER EGO DISCOVER KEEP IT GLOSSY - Orange Mon 15 Jun, 10:30
Free
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Organizer of Alter Ego Italy
We are a premier family owned salon distributor in the Western United States, committed to the Health and Wealth of the Hairdresser since 2007. Our distribution territory currently covers the Western United States including California, Arizona, New Mexico, Nevada, Utah, Oregon, Washington, and Idaho (brand availability varies by state).
