€383.66

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Dublin

Ireland

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Finding your voice and making an impact on social media can be difficult for a government agency.

However, with a defined strategy that aligns with your corporate goals, social media has the potential to influence on issues of critical public importance.

In this masterclass, you will be provided with a roadmap to increase your online community, deepen engagement levels, improve social storytelling techniques and be prepared for a PR crisis that starts or escalates online.




Masterclass Agenda

08:30-09:00
Registration - Networking

09:00-09:15
Welcome - Introductions and training objectives

09:15-10:00
Strategy - Leadership in the S3Age | The social media influence blueprint

10:00-10:20
Break - Morning tea

10:20-11:00
Content - Content marketing | A guide to re-purposing pillar content

11:00-11:45
Facebook - The changing face of public discourse on Facebook | How to leverage Facebook for true public engagement

11:45-12:30
Instagram - Visual storytelling | Mastering the Instagram effect

12:30-13:15
Twitter - Twitter as your digital PR war room | How to strengthen PR efforts

13:15-14:00
Break - Lunch

14:00-15:00
LinkedIn - LinkedIn for personal professional reputation | Positioning the public sector pro voice

15:00-15:20
Break - Afternoon tea

15:20-16:15
Video - Social and live video | Mastering front of screen communications

16:15-16:50

SaaS - Essential tools and software | Efficient social media delivery

16:50-17:00
Close - Closing remarks




Learning objectives and outcomes in a nutshell

  • How to influence public opinion on social media
  • How to execute public sector campaigns on social media
  • How to develop engaging content for social media channels
  • How to leverage social and live video for greater engagement
  • How to develop a social media content plan




What is the challenge they are facing which will lead them to want to invest in the course?

  • Social media overwhelm and no defined roadmap
  • Understanding how to get engagement on each social network
  • How to prioritise channels and content
  • How to manage social media in a complex public sector organisation
  • Interpreting social media data for strategic decision-making
  • Streamlining work practices for efficiency and effective output




Opportunities for the target audience once the training is complete:

  • Audit and iterate existing social media approach
  • Review priority tasks and reorient work practices and staff resources
  • Assign resources appropriately (ad budget, staff, training, software, equipment)
  • Use frameworks provided in the masterclass for mini-workshops in-house
  • Assess the priority social media campaigns to align with corporate goals
  • 12-month roadmap with goals and KPIs identified




Organisational benefit

  • Strategic approach to social media
  • Re-assignment of marketing budget where social media can deliver a return on investment
  • Upskilled staff
  • Ability to scale new approaches to social media across organisation




Additional marketing efforts

  • Promotional videos (infomercial style)
  • Interview with Joanne (soundbites edited)
  • Free taster webinar
  • Social media posts (LinkedIn and Twitter)




How can I contact the organiser with any questions?

Contact Joanne Sweeney on 087 6237373 or email info@publicsectormarketingpros.com

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Ireland

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