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Finding your voice and making an impact on social media can be difficult for a government agency.

However, with a defined strategy that aligns with your corporate goals, social media has the potential to influence on issues of critical public importance.

In this masterclass, you will be provided with a roadmap to increase your online community, deepen engagement levels, improve social storytelling techniques and be prepared for a PR crisis that starts or escalates online.

Masterclass Agenda

Registration - Networking

Welcome - Introductions and training objectives

Strategy - Leadership in the S3Age | The social media influence blueprint

Break - Morning tea

Content - Content marketing | A guide to re-purposing pillar content

Facebook - The changing face of public discourse on Facebook | How to leverage Facebook for true public engagement

Instagram - Visual storytelling | Mastering the Instagram effect

Twitter - Twitter as your digital PR war room | How to strengthen PR efforts

Break - Lunch

LinkedIn - LinkedIn for personal professional reputation | Positioning the public sector pro voice

Break - Afternoon tea

Video - Social and live video | Mastering front of screen communications


SaaS - Essential tools and software | Efficient social media delivery

Close - Closing remarks

Learning objectives and outcomes in a nutshell

  • How to influence public opinion on social media
  • How to execute public sector campaigns on social media
  • How to develop engaging content for social media channels
  • How to leverage social and live video for greater engagement
  • How to develop a social media content plan

What is the challenge they are facing which will lead them to want to invest in the course?

  • Social media overwhelm and no defined roadmap
  • Understanding how to get engagement on each social network
  • How to prioritise channels and content
  • How to manage social media in a complex public sector organisation
  • Interpreting social media data for strategic decision-making
  • Streamlining work practices for efficiency and effective output

Opportunities for the target audience once the training is complete:

  • Audit and iterate existing social media approach
  • Review priority tasks and reorient work practices and staff resources
  • Assign resources appropriately (ad budget, staff, training, software, equipment)
  • Use frameworks provided in the masterclass for mini-workshops in-house
  • Assess the priority social media campaigns to align with corporate goals
  • 12-month roadmap with goals and KPIs identified

Organisational benefit

  • Strategic approach to social media
  • Re-assignment of marketing budget where social media can deliver a return on investment
  • Upskilled staff
  • Ability to scale new approaches to social media across organisation

Additional marketing efforts

  • Promotional videos (infomercial style)
  • Interview with Joanne (soundbites edited)
  • Free taster webinar
  • Social media posts (LinkedIn and Twitter)

How can I contact the organiser with any questions?

Contact Joanne Sweeney on 087 6237373 or email info@publicsectormarketingpros.com

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