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A Focus on Business Strategy for the Food and Drinks Sector

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How to plan the growth and development of your Food and Drink business over the next five years.

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Focusing on business growth and development strategies for the next five years for the Food and Drink sector in Co. Mayo.

Delivered by Aisling Roche, a Marketing and Sales practitioner who has been working in the food industry for over 20 years and who is also a food business owner.

Opportunity to meet and work with other food and drinks business based in Co Mayo.

The workshop will help you examine your current business strategy and your approach to developing your business. It will also give you the tools to improve on that strategy and therefore grow your business and increase your sales.

Workshop Content:

  • Defining Your Food Business’s Vision, Mission and Goals
  • The Competitive Environment; how to carry out a competitive analysis if you are a food or drinks producer
  • Business Analysis : what are your strengths, weaknesses, opportunities and threats? How can you convert your weaknesses to strengths, mitigate against the threats, exploit the opportunities, and grow your strengths?
  • Defining the Customers for your Food Product
  • Understanding the best routes to market for food and drinks businesses and how to best exploit them to grow your sales.
  • An examination of the strengths and weaknesses of the common routes to market for food and drink products.
  • Retail Food Service Direct to consumer – markets, e-commerce, boxes.
  • Developing A Sales Strategy For Your Food Business
  • An analysis of your current sales strategy
  • How has selling changed in the connect world
  • How can we as food producers ensure optimal sales

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Organizer Mayo Food and Drink Networking and Training

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