€395

Advanced Google Analytics Course - Joanne Kearney, GlowMetrics

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The Aviva Stadium

Lansdowne Rpad

Dublin 4 Dublin

Ireland

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Refunds up to 7 days before event

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Are you swimming in a sea of Google Analytics data? Have you been using Google Analytics for a while now but feel like you could be getting more out of it? Google Analytics can collect a wealth of visitor information with just one tag, but knowing how to slice and dice this data - to go further than just producing standard reports - allows you to spend less time searching for insights and more time making them actionable.

* A place on our Advanced Google Analytics course is €395 (incl VAT) per day. This includes a catered breakfast, lunch and snack breaks. If you have any particular dietary requirements then let us know after you purchase and we’ll ensure there’s something to suit you on the day.

WHAT'S IN THE COURSE?

This advanced Google Analytics course will take you past the basic uses of Google Analytics to look at how the product works, before checking that you’ve structured your Google Analytics account correctly to collect as much useful data as possible. We will sense-check goals and funnel reports and 3rd party account linking before teaching you how best to slice, dice and use visitor data through the use of custom dimensions, attribution reporting, advanced segmentation, remarketing lists and advanced filtering. We will also look at pushing additional data through Google Tag Manager and finish with building reports in Data Studio.

COURSE OUTLINE

After completing this training, participants will be better equipped with knowledge on how to use Google Tag Manager to add additional tracking to their website, use Google Analytics to build customer segments to analyse cohort behaviour and produce visual, automated reports with Data Studio.

Module 1: Creating A Measurement Plan

We’ll start by covering the mechanics behind how Google Analytics works to collect visitor data, how to ensure tracking codes are working and how to create a measurement plan for your business.

Module 2: Collecting Actionable Date

We’ll cover configuring your account correctly to collect full and accurate data that can help build customer segments.

Module 3: Analyzing Google Analytics Reports

We’ll then use Google Analytics reporting functions to help build customer stories and learn how to look for those that we can produce actionable insights from.

Module 4: Google Tag Manager

We’ll look at how you can use Google Tag Manager to easily track additional data about visitors including custom dimension, event and virtual pageview tracking.

Module 5: Google Data Studio

We’ll cover the pros and cons of Data Studio, building reports using connectors, configuration of widgets and adding filters and segments to reports.

ABOUT YOUR TRAINER

Joanne Kearney is managing director of digital analytics agency GlowMetrics, Ireland’s only Google Analytics, Tag Manager and Data Studio certified company. She has worked in the marketing analytics field for over 10 years and regularly lectures in the digital analytics area. She has delivered customised Google Analytics training courses to some of Ireland’s biggest companies and recently was awarded a Women In Business award for ‘Excellence in IT.’



FURTHER INFORMATION

For additional information about our upcoming Advanced Google Analytics course, please visit our course page to find out more about what you can expect on the day.

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Date and Time

Location

The Aviva Stadium

Lansdowne Rpad

Dublin 4 Dublin

Ireland

View Map

Refund Policy

Refunds up to 7 days before event

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