Advances in technologies, such as data analytics, customer data platforms (CDPs) and programmatic artificial intelligence and machine learning, are revolutionizing the traditional sales and marketing function. To be successful, companies are rapidly integrating their IT functions into their marketing departments, with a particular focus on customer retention and improving the merging of their online and offline platforms.For example, as AI continues to transform the digital landscape, marketers will be able to reap the benefits of this technology to maximise consumer reach and sales in order to achieve precise customer segmentation, advanced and updated customer analytics and more efficient marketing strategies. Sales & Marketing – Tech, which is part of which the Tech Connect Live event at the Arena MK, Milton Keynes on 19th November, 2019, will provide visitors with an insight into the rapidly changing marketing technology ecosystem.