An Post Smart Trends 2016

Anticipating what’s ahead

Book your place at our Smart Trends 2016 Breakfast and you’ll get invaluable insights on consumer behaviour and data protection for the year ahead.

At our not-to-be-missed event, you’ll hear from two of the sharpest minds in the business.

Dr Kenneth McKenzie

Kenneth has 12 years’ experience in consumer behavior, holding academic posts in both UCD and Trinity College Dublin. His research has focused on the gaps between what people know they should do and what they actually do. He has helped a range of clients come to grips with consumer preferences, blending a potent mix of strategic business thinking with psychological science.

Linda Ní Chualladh

Linda is recognised as a worldwide industry expert by the Legal 500 and a member of the inaugural GC Powerlist 2015 Ireland. Her background includes working in academia, commercial research, private practice, government public enforcement and more. She is passionate about providing her clients with realistic options, practical advice and innovative strategies to help achieve their specific goals.

Topics:

Addressing the shift of power away from the brand and towards the consumer

Getting around consumer cynicism and behaviour changes at the end of a recession

Developing the power of your data while remaining responsible

Book your place today and stay smarter than the rest in 2016