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Analytics Institute Masterclass - Deconstructing Personalisation

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Iveagh Garden Hotel

72/74 Harcourt Street

Dublin

Ireland

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Analytics Institute Masterclass: Deconstructing Personalisation

How are businesses using analytics and data to improve how they engage with their customers? We show you how improvements in technology are helping some of the world's biggest brands make meaningful improvements to how they know, treat and respond to their customers.

In this Masterclass, Boxever will share their knowledge of how they enable clients to get value from analytics by using Decisioning (based on DMN) to power Next Best Offer and Next Best Experience.

Some takeaways from the session will include:

- Understand the difference between targeting, segmentation and personalisation
- What is decisioning and how can I use it to leverage my analytics?
- Learn how the DMN standard for decisioning can help with your Transparent & Explainable AI obligations
- Learn how companies have deployed decisioning to change their customer experience

Who should attend?
- CIOs, Data and Analytics professionals
- CMOs and senior Marketers interested in AI, ML & Personalisation

Speakers:

Dave O'Flanagan
Dave is co-founder and Boxever CEO. He is a highly successful software executive and entrepreneur with more than 16 years' experience building enterprise solutions in multiple industries including financial services, telecoms and travel. On top of his leadership responsibilities, Dave is first and foremost a technologist, passionate about building products that unlock the extraordinary value of data.

Ruadhan Barry
Ru is Director, Business Solutions at Boxever. Tasked with taking Boxever’s products to market, he is committed to keeping the business at the forefront of a rapidly evolving and expanding martech landscape. With more than 10 years , Ru brings a wealth of experience from the worlds of data, analytics, AI and customer experience across a range of sectors.

This Masterclass is sure to be very popular - book early to avoid missing out.

Refreshments will be served.

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Iveagh Garden Hotel

72/74 Harcourt Street

Dublin

Ireland

View Map

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