Athena XRealities Summit

Athena XRealities Summit

November 20 | 10:30AM

The convergence of hardware, software and XR is revolutionizing the automotive development process. Join us for an intensive day of ignite talks and high-level discussions focused on emerging technologies, a growing importance of human-centered design, and the transformation of OEMs towards digital product companies.

Breaking away from the traditional conference mold, this will be a highly dynamic, concentrated, and interactive event with an emphasis on tangible solutions, meaningful dialogue, and the exchange of invaluable expertise.

Moderated by HMI Punk, Peter Rößger

PROGRAM:

10:30 - Check in, Weißwurstfrühstück

11:15 - Official Welcome

11:20 - Moderator's welcome: Peter Rößger, beyond HMI/////

• From Replacing the Horses to the C.A.S.E. Mantra: Automotive History with an HMI Focus

12:15 - Morning Session

• XR for a Dynamic World - Jan Pflueger, advisXR

• Volvo x VARJO: Photorealistic Mixed Reality in Product Development - Jarno Pelkonen, VARJO

• Session wrap up panel with Jay Latta, STINT

13:30 - Networking Break: Kaffee & Kuchen

14:15 - Afternoon Session

• A Petrolhead's Take on Car Development in the Age of Apps, Sharing and Democratic Design - Andreas Kurbos, studiokurbos

• From clay to XR: Next-Gen Prototyping - Boris Jitsukata, Athena & Goodpatch

• Design at HERE: Envisioning our Futures - Jan Michaelis, HERE Technologies

• Session panel discussion with Chris S. Langdon, Deutsche Telekom

15:40 - Event wrap up

15:45 - Special Guest

16:45 - Networking happy hour

18:00 - Marrying the pleasant with the useful, the day will conclude with a traditional Bavarian dinner at Donisl

SPEAKERS:

ATTENDEES

Event Host:

Athena is a highly specialized engineering studio for augmented reality, virtual reality and gamification. Extremely passionate about the future, the Athena team uses immersive technologies to make tomorrow's reality today.

Athena is part of the Goodpatch Group, an international design firm, with a 160-person team across studios in Tokyo, Berlin, Munich and Paris.

cARVR is Athena’s a XR toolkit for designing and testing experiences in and around the connected car. The car of the future is connected, autonomous, shared and electric (CASE). To make these new vehicles human-centered, OEMs need a way to prototype for these technologies efficiently. In contrast to other VR prototyping tools for automotive, Athena is focused on ease of use, interactivity and human-centered design.

Athena’s partners include Varjo, Audi, NTT Data, Roland Berger, and studiokurbos.