Chi ci va?
San Francisco, California, USA
Londra, Regno Unito
THE HERO PLAN: a gamified, lean journey to design your killer strategy
Do not miss the presentation in Italy of this best-seller book written and designed by Daniel Vecino and prologued by Ash Maurya.
The Hero Plan is a guide for your battle to find the killer strategy, a strategy that is focused, different and memorable.
A gamified, lean adventure that uses a Battle Board and a story with Heroes and Villains to guide you step by step all the way to the end design of a legendary proposal.
A goal you can only achieve by practical and real application of effective neuromarketing techniques.
Are you ready to fight?
60-90’ (presentation + questions)
- The Hero Plan
- Lean Strategy
- Three keys of a killer proposal: Focus Focus Focus + Different + Memorable
- The Hero Plan: A gamified lean journey to design your killer strategy, taking the most of neuromarketing
- The Hero Plan Mission Board: how to find your purpose, your focus
- The Hero Plan Battle Board: how to design your strategy and tactic
- The art of being memorable: How to be remembered and chosen among your competitors in the battlefield
- The Hero Plan & Lean Startup
A special discount code for each participants to buy THE HERO PLAN BOOK
"Focus on a memorable difference that matters to your customers"
Ash Maurya, Running Lean
"The Hero Plan, a systematic and gamified lean method to design your strategy"
Alex Osterwalder, Business Model Generation
"Gamification to design strategy and business models. Awesome!"
Sergio Jimenez, Gamification World
ABOUT DANIEL VECINO
International expert & outsider in lean strategy, business models, innovation and neuromarketing.
Vecino fights alongside professionals and companies from all over the world, leanly designing focused, different and memorable proposals.
- 6 companies founded: mobile technologies, mobile payments, strategy, marketing and communications.
- +350 distinctive staging events all over the world.
- +20 countries in last years
Quando e dove
FORTYTWO I Strategy I Innovation I Design I
FORTYTWO è un’agenzia di consulenza strategica e innovazione di business non ordinaria.
Aiutiamo i nostri clienti a crescere attraverso la gestione delle idee, l’innovazione e la strategia utilizzando un approccio ed un modello di business unico, rivoluzionario e non convenzionale.
Immaginiamo e creiamo nuove strategie e nuovi percorsi innovativi, coivolgendo il vostro team attraverso l’utilizzo di tool visuali e dello strategic e business design. fortytwo42.com