Blas Backyard Online - No need for big spend PR

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How to be clever with the costs of PR

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In this session, you will learn clever ways to develop newsworthy stories for the media and to get people talking about your business.

We’ll look at how to plan for the year ahead, developing opportunities to speak with the media about your brand, products, and business.

We’ll also look at getting the most out of working with brand ambassadors, collaborators and identifying sponsorships that are the right fit for you and your business and that will generate robust media coverage.

- Product development & innovations- Business news & Award wins - Sponsorships & Collaborations - Brand ambassadors

The Blas Backyard online events are exclusively for Blas na hEireann 2021 finalists. Following registration The Blas team will be in touch to confirm your space and send on log in details for the event.

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Organiser Blas na hEireann

Organiser of Blas Backyard Online - No need for big spend PR

Blas na hEireann, The Irish Food Awards were founded so that quality benchmarks could be established for Irish produce on a level playing field. 

Our aims have always been...

  • To highlight the very best of Irish food and drink and to create a platform from which Irish producers may gain greater recognition from a wider audience, both in Ireland and beyond.
  • To build a strong network for Irish producers to forge partnerships, gain knowledge and find support.
  • To help the Irish consumer to find the very best of Irish food and drink and encourage them to choose these products.

With these aims in mind we are always working to strengthen the network of Irish food producers. The awards have to be about more than a piece of glass, we work to create opportunities, to educate producers and importantly to connect producers as we know that what is good for the industry as a whole is good for individual producers. 
"Ar scáth a chéile a mhaireann na daoine”

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