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Boosting Online Sales Training

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Course Outcomes

• Know how to audit your website usability and understand how it impacts conversions

• Understand what changes to make to your website calls to actions to improve your conversions and leads.

• Understand why it is important to define your value proposition and how it impacts sales/conversions.

Course Content

• Online sales in Ireland and why people buy from Irish businesses vs. overseas

• Website structure: good vs. bad website structures. Key pages to include and how structure impacts your search engine ranking and your conversions.

• Key content to include on a website to build credibility

• Calls to actions: how many, where and when.

• Initial impact: first impressions count

• Defining a value proposition and why it is important for sales & customer acquisition

• Upselling and cross selling

• Shipping fees and delivery: key considerations

• Using email marketing – GDPR, techniques to collect data and how to use email marketing for customer acquisition

• Online advertising – an introduction to what is available and key considerations

• Syncing your shop with Facebook and Instagram

• Taking payments online using PayPal buttons, invoicing and subscriptions

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Organiser Dublin South City Partnership

Organiser of Boosting Online Sales

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