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Dentsu Aegis Network Ireland Limited

20-38 Haddington Road

D04 HE94 Dublin

Ireland

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Damian Loscher, Managing Director of Ipsos MRBI (Ireland), gives a unique insight into listening behaviour and radio habits in Ireland.

About this Event

Breaking The Sound Barrier

In a world where our choice of media has continued to explode, why do we still listen to more than three hours of radio every day? Radio has proven to be more resilient than we could ever have predicted, or imagined. But the challenge for radio has not gone away and new services like Spotify are nibbling away at radio’s franchise, and may have taken a small bite out of younger audiences.

Breaking The Sound Barrier is a wide and deep examination of listening behaviour in Ireland. Derived from more than 3,000 interviews conducted during 2019, the dataset is rich enough to delve into every demographic and explore audio consumption in all its facets. And because this is not the first time this data has been collected, we are able to trend behaviour, thereby adding a new dimension to our understanding of how our listening has changed and is likely to change in the years ahead.

About the Speaker:

Damian Loscher is Managing Director of Ipsos MRBI (Ireland) and a Partner in the Ipsos Global Network. During his almost 30 years in research, Damian has directed more than 1,000 studies, covering almost every industry sector, giving him a unique perspective on the marketing questions that seem to challenge every business. He has a particular interest in media research and is involved in ongoing projects in the TV, Radio and Out Of Home sectors.

Damian is Ipsos MRBI’s chief methodologist and pollster, and writes regularly on polling and politics for The Irish Times. He is also a former Chairman of the Marketing Society.

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Dentsu Aegis Network Ireland Limited

20-38 Haddington Road

D04 HE94 Dublin

Ireland

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