€160

Business LinkedIn for Beginners & Technophobes Workshop | Cork City

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Location

Rochestown Park Hotel

Rochestown Road

Douglas

Ireland

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Refund Policy

Refund Policy

No Refunds

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Technophobes, Business Owners and Professionals - Stop Being Scared of LinkedIn!

Are you a business owner, freelancer, consultant or working in sales or marketing but find yourself being scared of LinkedIn? Do you say things like, “I’m afraid I’ll do something wrong and make a fool of myself” or “I have an account, but what now?” Do you describe yourself as a ‘technophobe’ or a ‘dinosaur’ when it comes to anything to do with social media?

Yet, you are exceptionally experienced in your industry and role. You have a wealth of experience. You probably know most of the business community in Cork. In face you ARE the business community in Cork. You want to build relationships with potential customers. You want to grow your network. And you know that you can sell and get sales leads on LinkedIn. But you don’t how or where to even start.

Sounds about right?

I train a lot of people in LinkedIn, from in-house training with sales and marketing teams, to teams of engineers, librarians, hotel and hospitality professionals to legal professionals and more and I've heard it all when it comes to LinkedIn! I also meet a lot of busy executives and business owners for private, one to one LinkedIn consultations. And I keep hearing the same things – being afraid of LinkedIn, being a technophobe, but seeing how it is working well for other people and a feeling of ‘being left behind’.

But not everyone can attend a one to one consultation, or an in-house training day organised by your company.

So I have created a one-day, practical, hands-on workshop designed specifically for business people who are just getting started on LinkedIn and who might call themselves Technophobes or Dinosaurs, BUT they have a strong desire to learn.

Throughout this one day workshop, you will gradually lose that fear, become empowered and learn how to define your personal brand, create great content, and drive sales through clever and efficient use on LinkedIn, along with insider tips and tricks from me. You will be a technophobe or dinosaur no more :)

Why LinkedIn?

In Ireland, LinkedIn is the third most used social media platform and has become an incredibly powerful tool in connecting people, building communities and allowing you to sell to potential customers. A recent survey found that 80% of B2B social media leads come from LinkedIn vs. 13% from Twitter and 7% from Facebook and that "motivated" is the most overused word in profile. With over 545m users, and the average LinkedIn user having 400 connections, isn’t it about time you got to grips with LinkedIn?

What is ‘beginner’ friendly about this workshop?

  • The training content is exactly the same as a full day in-house training session, but the pace will be slower with live demos and step by step instructions from me.
  • I will send you a pre-training questionnaire in advance so that I can really get to know your business and what makes you and your brand better and different. I will ask what your 3 learning goals are as a result of the training, and factor that into my training plan.
  • You will be in a comfortable, relaxed environment with likeminded “technophobes” where you can ask questions like: “If I send you a message on LinkedIn, is that private or public?” or “How can I stop someone’s posts from appearing on my newsfeed but still stay connected to them?”
  • Numbers are limited to 10 people to ensure that you get maximum attention from me!
  • And with a smaller group it allows for better networking and more discussion so bring your business cards!
  • But you must have a laptop that connects to wifi
  • And you must know your LinkedIn password
  • And of course, you must have a LinkedIn account created in advance

What you will achieve in this course?

  • Practical hands-on knowledge of all elements of LinkedIn. Bring your laptop so that you can update your profile throughout the day, with expert help and live demos from me.
  • Confidence and empowerment in creating the best personal profile. Everything from the cover image, headline, contact information, personal summary, work history, endorsements v recommendations and more.
  • Knowledge around the importance of Keywords in your personal profile.
  • Content strategy: posting content, what works and what doesn’t, tracking and analysing data and the best times to post.
  • Growing your network: searching and connecting confidently with new people in the right way.
  • Key privacy and communications settings: how to keep control of your privacy
  • Setting up and running a company page. Defining your content strategy. Matching your content to your customer personas. Posting content properly.

Who should attend?

Anyone working in Sales, Marketing or Business Development. Business Owners, CEOs, MDs, self-employed, contractors, freelancers, consultants. Anyone who manages a social media page.

Why SmartFox?

  • I’m a full qualified trainer (and teacher in a previous life!)
  • I specialise in LinkedIn training, social media and blogging training for business owners and SMEs. This year alone, I’ve trained over 300 people.
  • I am a digital marketing strategist and consultant working with a range of clients from SMEs, solopreneurs and multinationals across hospitality, law, public sector, engineering, construction and many more industries. I know the day to day realities of being busy and managing social media channels.
  • Winner of Best Marketing and Communications Blog (Corporate) 2016. Finalists in: Best New Emerging Business - Network Cork Business Woman of the Year Awards 2018, Best Career Blog and Best Business to Business Blog - Blog Awards 2018 and Best Website New Business -Cork Digital Marketing Awards 2018.

Here’s what previous participants said,

“Louise delivered a LinkedIn training day to members of our company from a variety of roles business functions. Each team member came away from the day having learned new skills and perhaps most importantly, how to strategically use LinkedIn as a business tool. The content delivered was easy to follow, even for "non-technical" people and Louise was always willing to stop and answer questions where needed. I would have no hesitation in recommending Louise for any LinkedIn training or employee branding.” Eoin, Digital Marketing Manager, Premier Suites, PREM Group

“Louise delivered two guest lectures at IT Sligo in October 2018. Her first lecture was tailored for students seeking employment and the second discussed how LinkedIn can be used to drive sales. Her delivery style and knowledge of LinkedIn is excellent, and I would highly recommend her to deliver LinkedIn training to anyone in business.Aine Doherty Assistant Lecturer in Marketing and Sales, IT Sligo

“I highly recommend Louise both as LinkedIn Trainer and as an excellent Speaker. Not only did Louise shared her gems of wisdom and advice she also created a relaxed environment in which to learn. Louise made it easy to understand how LinkedIn works. She took us through the entire process in a step-by-step fashion, and this included the development of our individual and company LinkedIn pages and how to reach out to potential customers. I deeply regret not having attended this training sooner!Anita Murphy, Founder, Data Protection Solved

“Louise Bunyan from SmartFox is such a joy to work with! I attended a brilliant masterclass on how to best utilize LinkedIn as a marketing and networking tool for Entrepreneurs. She truly has her finger on the pulse of all things LinkedIn and makes it so easy to absorb the information and implement it in situ! Louise's knowledge and skill in online marketing and copywriting are fantastic! I am buzzing with ideas and how to implement everything I have learned after her training! If you are looking for someone to give you some expert and specialised input into how you can market your business, practice or service online, you need to get in touch with the SmartFox who is Louise Bunyan!!” Jo-Anne Mac Millan, Entrepreneur & Psychotherapist

Date, location, start time, finish time, refund policy and more details

  • Tuesday 15th January 2019
  • Rochestown Park Hotel, Cork.
  • Full day training. Arrive at 9am to set up laptops and connect to wifi. Finish at 4pm.
  • Price includes tea, coffee and scones on arrival, delicious hot carvery lunch followed by tea and coffee in the afternoon.
  • PDF copy of the slides sent post-training
  • No refunds. However, if you cannot attend, please let me know in advance and your ticket will either be carried over to any of my other workshops, or we can arrange a 2 hour private one to one session instead.
  • Places limited to 10 people due to the hands-on workshop nature of the course
  • Bring your laptop as you will be updating your profile live throughout the day
  • Free parking onsite
  • Ticket prices includes VAT @ 23% and Eventbrite Booking Fee

If you would prefer to book directly and avoid the Eventbrite Booking Fee, just email me louisebunyan@smartfox.ie.

Remember, places limited to 10 participants!


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Date and Time

Location

Rochestown Park Hotel

Rochestown Road

Douglas

Ireland

View Map

Refund Policy

No Refunds

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