Combining Bricks & Clicks to win customers in Cork

Mocal are delighted to invite you to an evening of informative discussion on how to use online methods to attract customers into your retail business and keep them coming back.

It is not all about setting up expensive eCommerce sites to sell to people you will never meet, it is about turning 'likes' into walk in customers. Retail needs to connect with customers who are making an increasing use of their mobile phones to change how they search, shop, and buy.

Smart retailers are using the new technologies to innovate just about everything stores do from managing inventory, staff, marketing, to getting paid.

On the evening you will hear from industry experts and peers on what is working for them. This is the perfect event for owners and managers of bars, restaurants, cafes, clothing shops, beauty salons, hairdressers, barbers, butchers and anyone who is interested in connecting with customers even when they are not in your shop.

Speakers;

Eoin Kennedy - Zone Digital

Hot on the heels of the fantastic success of his Cork Coffee Weekend initiative we are delighted to have Eoin join us to talk about the opportunities available to all retailers. The digital tools we use every day (your phone) provide all of us with the ability to market our business in a timely, targeted and relevant fashion. Eoin brings huge experience working with small to large business’ with his agency www.zonedigital.ie as well as being an executive of the CBA, MII Cork & involved in initiatives like FeelGood Friday..Eoin is passionate about Cork and its independent traders.....not bad for a blow in!

Ernest Cantillon - Electric/SoberLane/Yellow Sub/Festival Cork/Kinsale Spirit Co.

Ernest is a leading businessman in cork with a passion for organising small to medium sized festivals and corporate events as well as running some of the most successful premises in the city. Electric, Yellow Sub & Sober Lane are well known to all of us and it will be great to hear how Ernest and his team use social media to target their audiences and turn them into loyal customers. As well as being a member of the VFI, RAI and CBA (former president) Ernest is busy learning the ropes of fatherhood!

Antonio Santos - Atos

With 105K Twitter followers Antonio is no stranger to the digital world. Antonio is Community Manager at Atos, focusing on Digital Inclusion, Social Media Engagement and Social Business. He is a leading social media influencer on Digital Transformation.

Antonio is well positioned to inform us on how International retailers are investing in their digital transformation and ask you How well you know your digital customer?