€205 – €255

Content Creation Workshop - Dublin August 9th 2017

Event Information

Share this event

Date and Time

Location

Location

Morgan Hotel

Temple Bar

Dublin

Ireland

View Map

Refund Policy

Refund Policy

Refunds up to 7 days before event

Friends Who Are Going
Event description

Description

Content Creation Workshop and 45 min individual mentoring session.

It's 2017 so you need to rank in Google, you need to get engagement to get seen on Facebook and Twitter, your videos will get lots of views if they have text captions. More work than ever before. We're here to help you handle this.

The day after this workshop:

When you go into work the day after this course you'll know how to rank better on Google for your content, you'll know how to make Facebook respect and show your updates, you'll know how to make Twitter get you leads and you'll know how to make good videos to drive awareness of your business. And you'll have a 20+ page document to show you.

Please note this is a detailed and fast-paced workshop. Bring a laptop not an iPad. It is not suited for those new to social/digital

We’re going to make your digital spaces give you a return on your investment, we're going to ensure you have a treasure chest of engaging content that will last months. Hell maybe you can schedule it all and go live as a monk for a few months.

What we'll cover:

Undertsanding your customer:

Personas and the customer journey. Knowing you have customers of all shapes and sizes means you can tailor content just for them. Different content for different people. Different offerings for different people. Going from generic content to specific content can get you more customers.

Google:

People still use Google to find information. The ones that do have strong intent - they are customers that call to your shop and tell you what they want from you. You'll learn how to do keyword research and optimise website content for these peope. You'll come away with templates to use for your website.

Facebook:

The average Facebook update now gets seen by about 2% of your fans. Facebook blocks your content from being seen by your fans unless they have engaged with your previously. You'll learn how to create content that ensures Facebook shows your fans your updates and also drives sales and awareness for what you do. You'll come away with templates to use for Facebook.

Twitter:

What works best on Twitter may not work elsewhere and vice versa. Twitter needs more time tweeting and more tweets so we'll look at creating lots of content and how to schedule it. You'll come away with templates to use for Tweets.

Video: YouTube, Instagram

Facebook rewards you for using video. YouTube has 1.5Billion users a month and is the second biggest search engine in the world. Most people on social networks have their sound turned off. So great video is being skipped over because there is no text explainer. We'll look at making videos on your smartphone and using them to get engagement and traffic. We'll look at posting content on Instagram and how to build brand awareness and get traffic. You'll come away with templates to use for good videos.

Content Bible:

You'll leave this workshop with the structure of a Content Bible - a workbook or document that contains sraft articles and status updates that you can use and reuse for your digital content.

After the training

We'll schedule a 45 minute Skype session

Your trainer is Damien Mulley.

Bring a laptop (not a tablet, you can't do as much with one), your Facebook Page login details, website logins and a customer mailing list if you want.

Max class size is 12 people Max per company is limited to 2 as well.

Share with friends

Date and Time

Location

Morgan Hotel

Temple Bar

Dublin

Ireland

View Map

Refund Policy

Refunds up to 7 days before event

Save This Event

Event Saved