Actions and Detail Panel
CPD3: Customer Experience- The New Battleground for Business
Thu 20 October 2016, 08:00 – 10:00 IST
IMI Associate Faculty Graham Fagan argues that customer experience is your brand. And to protect it, organisations must adopt a proactive, outside-in orientation across the entire customer journey and become a ‘low-effort’ organisation to deal with. Join this session to understand some key steps you can take to bring the customer into the centre of your business strategy.