Data Visualisation with Valentina D’efilippo

Data Visualisation with Valentina D’efilippo

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Event description
Learn the core principles to design effective and compelling visual displays of information.

About this event

Dataviz and infographic storytelling are fast-evolving graphic languages that are transforming design, data journalism and presentations. This online workshop provides an introduction to data visualisation’s potential as a storytelling medium as well as the principles behind the construction of effective and compelling visual displays of information.

Format

The content is delivered through a mix of teaching, discussion, and exercises across two half-day workshops on consecutive days.

Attendees will work independently and in groups to address briefs with original visual solutions.

Topics covered include:

  • The history and principles of data-driven storytelling
  • Visual perception theory in practice
  • The anatomy of an effective visual display of information
  • Colour theory and usage
  • Charting conventions
  • The use of visual metaphors and semiotics applied to data encoding
  • Linear and interactive storytelling
  • Primary considerations: audience, purpose, medium
  • An overview of selected digital tools

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The main goal of this workshop is to provide the knowledge and practical skills necessary to develop a strong foundation on information design.

Poorly designed presentations of data slow down decision-making, mislead your audience and can ultimately damage your brand. This workshop combines theoretical instruction with exercises in sketching and storyboarding to provide a detailed understanding of different aspects of decision-making that go into the creation of an effective data-driven narrative (infographic or dataviz).

Main objectives:

  • Gain a clear understanding of why and how we visualise data
  • Increase the sophistication of how to read and evaluate the effectiveness of visual displays of information, in order to create better briefs and/or give feedback effectively
  • Learn how to maximise design for impact, understanding and memorability
  • Identify best-fit solutions for data visualisation through a step by step process
  • Build a vocabulary of terms to bring back into the workflow
Data Visualisation with Valentina D’efilippo image

Who Should Attend?

Designers, developers and those working with designers and developers*, seeking a deeper understanding of data-driven visual solutions. 

The workshop is designed to allow group discussions and individual participation. It is ideal for people who are interested in telling stories through data.

*No formal design experience is required to attend this session. However, this workshop is directed at a professional design audience, therefore working with design professionals is an advantage.

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About the Trainer

Valentina D’Efilippo is an award-winning designer, author, trainer and occasional speaker. Her passion for visual communication and digital media has taken form in data visualisation, art direction, and interaction design. She has worked with a number of leading agencies contributing to award-winning campaigns for global brands and in 2013 she published The Infographic History of the World – a collection of more than 100 uniquely designed infographics.

Since 2014, Valentina has been teaching Masterclasses for the Guardian and the V&A. She has trained teams globally for clients such as Google, Pfizer, UBS, OPEC, United Nations ILO, and the NHS.

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