Demystifying Augmented & Virtual Reality for Business

These are introductory workshops, that assume no prior knowledge, for anyone with an interest in understanding the business implications and applications of Augmented Reality (AR) & Virtual reality (VR), regardless of your business sector, department, background or experience level. We'll take a high level look at the technologies but focus very much on the business applications, with the intention of having the workshop accessible to all, regardless of your role.

PLEASE NOTE: There will be two 3-hour workshops during the course of the day, one in the morning from 10:15am to 1:15pm and one in the afternoon from 1:45pm to 4:45pm. Both are exactly the same so you can pick the one that best suits your attendance. Both are also limited to 8 people only so that everyone gets time to ask questions and have them answered satisfactorily.

Your instructor will:

• Kill the jargon and explain in simple terms what these technologies really are and what they enable.

• Tell you what hardware and software choices you have now and into the future (as best we can predict it). Without bamboozling you!

• Talk about the different types of AR/VR content (e.g. 360 video) and how to make it.

• Present real business and industry case studies across various sectors to demonstrate how other companies are using these technologies today.

• Give you the opportunity to experience Virtual Reality (in a headset).

• Engage in a Q&A that gives every participant a chance to have your questions answered.

Topics covered:

• Definitions: What is Augmented Reality / Virtual Reality / Mixed Reality / Merged Reality / Blended Reality / etc (there are more!). What are the similarities and differences between them? And why you really don’t need to worry about the horrible acronym soup!

• Hardware: What devices allow you to experience all the above. What are the different kinds of headset. How are they likely to evolve over the next 5 years. What are the other hardware peripherals besides headsets that are important to know about.

• Software: How do you create experiences for all these devices (you don’t need to be a programmer!). How is this software likely to change into the future.

• Content: What kinds of content can be consumed on the different devices. What tools are required to produce it? What are the new types of experience that can happen? How important is audio?

• Applications: What do AR/VR allow us to do much better than before? What are the entirely new things we can do with them?

• What Google, Facebook, Microsoft, Apple et al are doing in this space, in terms of both hardware and software. And who are the other main players.

• Things you need to know about the physiological and psychological aspects of wearing headsets.

• Use cases that relate to business matters, from marketing, hospitality, education, retail, media, healthcare, manufacturing and many more.

Outcomes:

You'll leave this workshop with a solid understanding of what these technologies are, what they can do, and what they can not do, now and into the foreseeable future. You'll be enabled to confidently discuss and guide your company's adoption of AR/VR. You'll know what the next steps are in how to apply them to your business and if it makes sense to do so.

We're determined to ensure that you leave the workshop with a clear understanding of how AR/VR affects your business now and into the future. But we know it might be some time after you've absorbed the material that you come up with more important questions. Therefore each participant will get to have to a 1 hour follow-up phone call with our instructor James.

**Please see the bottom of the page for more information on James Corbett, your instructor for this workshop**

About the Venue

We're delighted to be holding these workshops in 'The Hatch' -- a bright and airy boardroom & breakout area at the offices of Aviva, One Park Place, Hatch Street, Dublin 2. Tea/coffee and biscuits/pastries will be provided during a short break about half way through the workshop.