Design Thinking for Entrepreneurship
Event Information
Description
Design thinking is a problem-solving mindset. It began with what Roger Martin called integrative thinking in his book, ‘The Opposable Mind’. Integrative thinking is the ability to exploit opposing ideas and opposing constraints to create new solutions. In the case of design that means balancing human desirability, technological feasibility and economic viability — a framework put together by Tim Brown in his book, ‘Change by Design’.
Programme
9.30-9.45
Registration and Tea/Coffee
Welcome
9.45 – 12.00
Ann Davidson, The Scottish Institute for Enteprise.
Ideas Lab Workshop
12.00.-13.00
Tanja Enninga, Knowledge Centre Technology & Innovation , Hogeschool Utrecht | University of Applied Sciences, Holland.
Design thinking in the health care sector, with some specific examples from research (design for child oncology, a nursing home for people with severe dementia).
13.00-14.00
Lunch
14.00-15.00
Bobby Kennedy, Senior International Account Manager Logitech
The Design story behind the UE BOOM - a 360-degree wireless speaker that blasts loud, insanely good sound in every direction. Rain or shine, rage, riot, party, and play the music you love out loud. Everywhere.
Ann Davidson, Enterprise Programme Director from the Scottish Institute for Enterprise will run the Ideas Lab workshop which is based on the innovators DNA framework - how to open up your inside out skills ( problem solving, communication, teamwork and skills from degree) to outside in influences - like market trends, things that annoy them, technology developments. We show how to use design thinking to get traction between their inside out skills and outside in influences.
We show briefly how to scan the environment before showing how we found a place of engagement in outside influences for them to apply their inside out skills to using design thinking. Key learnings - ideas can have a social impact as well as economic, how to design for a customer and potentially create value, raise the bar at which you innovate, take ownership of an idea and how to scan the environment for hunch spaces to apply design thinking to them.
Tanja Enninga, MSc is senior researcher and PhD candidate at Utrecht University of Applied Sciences. Her research focuses on the human side of innovation. Her Ph.D. topic is about how innovation project leaders could learn vicariously from the experiences of others via narratives. In addition to her work at the University she is management consultant at Red Queen and member of a supervisory board of a health care organisation. Tanja received a Master’s degree in Marketing from the University of Glamorgan, UK
Bobby Kennedy is a Senior International Account Manager working for Logitech. He has more than twenty years of commercial experience, in both national and international roles, in the consumer electronics and IT industries. During the period 2007 - 2011 he was a co-owner and General Manager of a Cork based micro enterprise; involved in the manufacture and sale of industrial cleaning and high pressure pumping equipment. At its peak, this business employed seven staff and had a turnover in excess of €1M.
Bobby obtained his Bachelor of Engineering degree from University of Limerick in 1991 and had previously completed a Diploma in Computer Engineering from NIHE Limerick. He was awarded a Master of Business Degree from CIT in 2014 and has recently commenced a PhD on the assimilation, into an international organisation, of design thinking as a strategic capability in the innovation process.
