Design Thinking Workshop

Are you a Business Owner or Manager and have you ever wondered how best to uncover your competitive advantage and discover new opportunities for business growth? Have you wondered why some businesses do it better than others? Is your product or service meeting your customers' needs? How do you know this? Do you listen to your customers? Do you engage with them to understand their future needs? Are you curious about how to deliver a service or product better than your competitors? Have you asked yourself how might I apply growth in my business?

If yes is your reply, you are invited come along to our Design Thinking workshop for an engaging, creative and interactive learning experience where participants will go through the steps involved in the Design Thinking Process. Learning by doing is the focus. Participants can expect to take part in hands-on design thinking challenges to experience the practical application for Design Thinking. (No role play!)

What is Design Thinking?

Design Thinking is a human centered process that follows a series of steps to understand and create new and often innovative ways to solve problems.

“Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity”. Tim Brown CEO, IDEO

The design thinking process involves empathy, observation and communication to discover current and future customer unmet needs within the framework and limitations of a particular set of circumstances. Design Thinking defines the opportunity and scope for innovation through ideation, generating creative ideas, testing and refining solutions.

What to Expect from this Workshop

We will introduce the design thinking process and the application in business. We will equip you with sample tools for application in your organisation.

Who is the workshop for?

It is aimed at business owners/managers who are curious about exploring a methodology for design led innovation and a framework to help identify new opportunities for growth and innovation.

What is required?

All that is required is an open mindset to explore a creative way of thinking!