Digital Coffee Break (Virtual)

At the heart of the SSE Airtricity brand campaign ‘This Is Generation Green’ is wind energy and the role it plays in our society to support people who want to combat climate change and support a cleaner and greener environment.

As an extension of this campaign, SSE determined that there was a rich vein of stories of community endeavour across Ireland which wind power, through community funding from SSE Renewables’ wind farms, have supported. Through a mixture of social, BVOD, SFVOD and programmatic display, they set out to create noise and excitement around "This Is Generation Green"  -  to highlight how SSE Airtricity support, care and value making a difference to communities around Ireland.

As Guest Speaker, Ruth Ryan, Digital Marketing Lead, SSE Airtricity, will share how the brand campaign hit KPIs across Digital Marketing and Brand objectives in this high impact campaign