€60 – €150

Digital Marketing Workshops

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Culture Co-Working

Unit P5, Marina Commercial Park

Centre Park Road

Cork

Ireland

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Event description
We are delighted to run 3 workshops on social media and digital marketing in October/November. Below are all the details.

About this Event

After the success of our September workshops, we are running 3 workshops on social media and digital marketing in October/November but this time we are running them in the morning between 10am - 12pm. You can book individual workshops or book all three workshops. Below are all the details on what will be covered in each workshop.

Thursday October 17th from 10am - 12pm: Instagram

Wednesday October 23rd from 10am - 12pm: Facebook

Thursday November 7th from 10am - 12pm: Content Creation

Note these will be small classes of 10 - 12 people as it is best to have an small group in order to give one on one tips to each person. A small group allows for interaction, questions and insures the group gets all the information they need to succeed in the digital world. We will not be adding more tickets so be sure to book early so you wont be disappointed.

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Workshop 1: Instagram on Thursday October 17th from 10am-12pm

This module looks at how to use Instagram effectively for your business and how to build your brand on Instagram. OnTheQT has built a strong brand online, with a very successful Instagram presence. Stephanie of OnTheQT will share her experience with Instagram and all her top tips and tricks for building your brand online with Instagram. This is the perfect course to allow you to set up your Instagram effectively and get the most out of this social media tool.

The course includes:

-> Instagram overview.

-> Using Instagram for business.

-> How to grow your followers and increase your reach with Instagram.

-> How to create unique, engaging content for Instagram.

-> Learn Instagram Stories, Instagram Live, IGTV to increase engagement.

-> Advertising on Instagram to drive your business objectives.

-> Q&A

Outline of Course

1. Instagram Overview

Learn all about Instagram and why is it key for your digital marketing strategy in 2019/2020. Learn to create your story using unique creative tools.

2. Using Instagram for Business

How to use Instagram for Business. Analysing statistics for your online growth. Finding out the best time to update, how much to post and what style of content is most effective for your brand.

3. Growing Your Instagram Followers

How to grow your following through your content, regular updates and the using the right hashtags. How to engage effectively, follow the right people and grow your audience. Connect to new customers and strengthen relationships with existing ones.

4. Content

Content is King. Learn what content works best for your Instagram and how to put a creative content strategy in place. Learn how to create your Instagram style with photos and videos. What times should you should post content and how often? Learn about additional apps to make your brand stand out on Instagram.

5. Instagram Stories/Instagram Live/ IGTV

Learn all about Instagram Live streams and interact with people live. Instagram stories also allow you to create a story that last for 24 hours. Learn how to grow your Instagram by utilising stories and Instagram live the right way. Learn all about the newest IGTV feature and how to integrate it in your digital marketing strategy for 2019/2020.

6. Instagram Advertising

Learn about the algorithm and how to create cost effective ads to reach maximum results. Learn how to reach your target audience and insure your ad gives you the best results. Learn to promote your posts to drive your business objectives.

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Workshop 2: Facebook on Wednesday October 23rd from 10am - 12pm

OnTheQT has built a strong brand online and an award winning digital marketing company. Stephanie of OnTheQT will share her experience with Facebook as a key marketing tool for building your brand online. This is the perfect course to allow you to learn the tips and tricks to improving your engagement and showcasing your brand to your ideal target market.

The course includes:

-> Facebook overview.

-> Using Facebook for business.

-> How to grow your followers and increase your reach with Facebook.

-> How to create unique, engaging content for Facebook.

-> Trends & Techniques

-> Advertising on Facebook to drive your business objectives.

-> Q&A

Outline of Course

1. Facebook Overview

Learn all about Facebook and why is it key for your digital marketing strategy in 2019/2020. Learn to market your business directly to your ideal target audience.

2. Using Facebook for Business

How to use Facebook for Business. Learn how to analysing statistics in detail in order to achieve your online growth. By analysing your previous content, it allows you to finding out the best time to update, how much to post and what style of content is most effective for your brand. Find the most popular style of content and the most popular times for your followers online.

3. How to grow your followers and increase your reach with Facebook

Learn the key tips to grow your following on Facebook. It is all about your reach and not just the amount of followers on your page. Learn to engage your audience and keep the coming back to your brand on Facebook time after time.

4. How to create unique engaging content for Facebook

Content is King. Learn what content works best for your Facebook and how to put a creative content strategy in place. What times should you should post content and how often?

5. Trends & Techniques

Every year there are an abundance of trends and techniques people use to improve their digital marketing. Some are successful and some fail. Learn what the trends will be for the future and what key areas we believe you should focus on. The early bird catches the worm in many of these situations so insure you know what to put your focus on for future success.

6. Advertising on Facebook to drive your business objectives.

Learn about the algorithm and how to create cost effective ads to reach maximum results. Learn how to reach your target audience and insure your ad gives you the best results. Learn to promote your posts to drive your business objectives.

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Workshop 3: Content Creation on Thursday November 7th from 10am - 12pm

Content creation is one of the most important aspects of digital marketing. Nowadays people have lots of choice when it comes to content online which has become a problem for businesses. There is an abundance of competition in order to capture the attention of the audience. This module aims to help you find a solution to this problem and show you how to build your brand online through content in a cost effective way.

OnTheQT has built a strong brand online and an award winning digital marketing company. Stephanie of OnTheQT will share her experience with content creation and all her top tips and tricks for building your brand online with innovative digital content marketing. This is the perfect course to allow you to learn to create the most effective style of content for your business/brand.

The course includes:

-> Overview of Digital Content Marketing.

-> How to create an effective digital marketing plan for your business.

-> Choosing the most effective channel for your brand.

-> How to create engaging video content to stand out online.

-> Tools to enable you to create your own content online in a cost effective way.

-> Learn to schedule your content to keep engagement. (Templates provided for future planning)

-> How to measure your performance of your content in order to keep your online growth.

-> How to advertise your content to the right audience to drive your business objectives.

-> Outline of the opportunities that are available with the digital world.

-> Future Trends.

-> Q&A.

Outline of Course

1. Overview of Digital Content Marketing

Learn all about what Digital Content Marketing exactly is and why it is key to create a digital marketing strategy and plan for 2019.

2. How to create an effective digital marketing plan for your business.

Define your goals, build your online customer's personas, identity the expertise you need and evaluate your digital profiles. Learn to create a detailed strategy for a successful digital marketing plan for your online growth.

3. Choosing the most effective platform for your brand.

Content is King when it comes to digital content marketing but where you showcase your content is one of the most important factors. Learn what content works best for your Instagram, Facebook or twitter. Learn what platform your target audience are on and what style of content suits your brand.

4. How to create engaging video content and stand out online.

Learn to shoot, edit and post. Video has the highest success rate for online content and it is continuing to grow. From explainer videos, IGTV and web series it can be overwhelming. Learn what style will suit your brand. Gather the tips to create cost effective videos for your platforms. Learn about what apps will speed up your content creation for different social media platforms. Video is all about painting a picture and telling the story. Learn to create a story to capture your audience's attention. Get video content knowledge to integrate into your digital marketing strategy for 2019.

5. Tools to enable you to create your own content online in a cost effective way.

Nowadays there is an app for everything and it can be overwhelming. Learn the apps we have tried and tested to create online content. Gather the tips about what apps will speed up your content creation for different social media platforms. Learn about apps for short videos, editing and scheduling your content. Make your brand stands out.

6. Scheduling Your Content To Keep Engagement

Post, Evaluate, Adapt and Continue. Learn to schedule your posts effectively in order to keep your digital marketing strategy moving which is key for your online success. Use our tried and tested templates to create a plan and schedule to help ease your stress. Find out the best time to post, how much to post and what style of content is most effective for your brand.

7. How to measure your performance of your content in order to keep your online growth.

Learn to measure the performance of your content. Monitoring your performance is key to your success in order to grow and adapt. Learn how to analyse your content and measure it's success rate.

8. How to advertise your content to the right audience to drive your business objectives.

Learn about the algorithm and how to create cost effective ads to reach maximum results. Reach your target audience and insure your ad gives you the best results. Learn to promote your posts to drive your business objectives.

9. Future Trends. Outline of the opportunities that are available with the digital world.

In the digital world there are always opportunities arising. There are new trends coming up everyday. We will discuss a few trends that we think are worth putting your time into for the future.

10. Q&A

Note that OnTheQT have a policy not to offer refunds. If you purchase a ticket and cannot attend, then we are happy for you to transfer your ticket to a friend or colleague.

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Date and Time

Location

Culture Co-Working

Unit P5, Marina Commercial Park

Centre Park Road

Cork

Ireland

View Map

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