Digital Transformation in the Public Sector Masterclass

This one-day masterclass provides a step-by-step framework on how to set your organisation up for digital communications transformation. Benchmark where you are now and how to elevate your digital communications practices.

Masterclass agenda

Step 1: Discovery: Establish where you are now in your digital transformation journey.

Step 2: Micro-Moments: Step into the shoes of your key audience's and understand how to communicate at the right time, with the right message, on the right channel and at the right speed.

Step 3: Digital Footprint: Audit of your existing digital channels (web, social media, email marketing etc.)

Step 4: People and Skills: How to scale digital skills and knowledge within your organisation.

Step 5: Content: Planning, creating, publishing and monitoring digital content.

Step 6: Policies and Procedures: Policies and procedures for good governance.

Step 7: Measuring Success: Measuring success and understand the role of data.

The Masterclass attendees will be provided with a Handbook.

FAQs

How can I contact the organiser with any questions?

Contact Joanne Sweeney on 087 6237373 or email info@publicsectormarketingpros.com