Diversifying - The power and importance of diversifying your brand.

Panel discussion title: Diversifying - The power and importance of diversifying your brand.

Erica Drum is a Tv and virtual Chef, cookery tutor, food stylist and supper club host. Erica has worked in the hospitality industry for 20 years. Her ability to explain and teach culinary skill, flavour, taste, and individuality is encouraging and bright. She absolutely adores feeding people delicious flavourful food, over the pandemic, this has changed and Erica had to diversify her brand, she began to teach hundreds of people how to create their own delicious food online through virtual cookalongs. She is a huge advocate for stoping food waste, sustainable cooking, growing your own and loves to give tips and tricks. Erica forages and cooks seasonally using Irish produce all year.

Popsicle is a new and innovative twist on the classic sweet and ice cream options in Cork City. Specializing in all-natural, handcrafted gourmet popsicles, our menu includes 30+ flavours, and endless ways to customize. Choose one of our Ice Pops and dip, top and enjoy!

Laura Edgerton is a marketing, brand and communications consultant with a love of food. She runs the very popular Culinary Cork social media pages and has studied at Ballymaloe cooking school.

Design POP is supported by Backwater Artists Group, Cork Printmakers and the Lavit Gallery through the Arts Council of Ireland's In The Open – Faoin Spéir award: A curated programme of multi-disciplinary, inclusive arts activities in community outdoor spaces running from July 2021-April 2022.