San Francisco, California
London, United Kingdom
According to the World Bank, 9,158,000 international tourists travelled to Switzerland in 2014, making tourism big business for our country. The industry accounts for 10% of global GDP (World Tourism Organization 2015) and is worth some 38.5 billion CHF in Switzerland (2013). Over the years, the industry has been revolutionized with the advent of the internet and e-Commerce. And as it provides easy access to tourism services, a huge amount of information, improved convenience, fast service and personalized products and services, it is no surprise increasing numbers of consumers are turning to the internet to tailor their tourism experience through the process of co-creation (Neuhofer, Buhalis, & Ladkin, 2012).
In evidence of this consumer preference, tourism is the second most popular product category and generates the majority of the value of Swiss e-Commerce with the average Swiss online consumer spending 1,500 CHF in the sector in 2015 (Swiss Consumer Behavior Report 2015). With the huge scope for growth, this event will center on leveraging the sector’s strengths to further boost growth with discussions on improving destination reputation, using big data to understand trends and the latest phenomena in the sharing economy.
To take a look at the full and updated schedule, please visit the event page on our website:
When & Where
NetComm Suisse, the Swiss e-Commerce Association
NetComm Suisse is the first and only Swiss Association of e-Commerce, founded with the aim to promote the services and support the interests of the most important companies in the sector. NetComm Suisse Association contributes to the knowledge and diffusion of electronic commerce, its services and its technologies, creating initiatives aimed at consumers and operators. Among the objectives of the Association there is that of eliminating the barriers that limit the development of the sector, and implementing communication projects for the logistic supply chain and distribution, and promoting digital culture towards businesses and customers. The Association also undertakes activities in regulation and lobbying working with national and international institutions, in order to create clear standards and regulations; prerequisite for growth in the sector.