€2,341.78 – €2,529.97

Empowering You to Transform Your Brand & Increase Your Sales

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Build Your Highly Profitable Standout Brand


The Persona Brand Building Blueprint™ Mastermind

The business world is in a constant state of flux.

Markets change, new trends emerge, disruptive competitors alter long-standing rules and customer preferences evolve — all of which impacts your brand.

Consequently, brands are constantly evolving to ensure future growth and relevance. Even the longest standing and greatest brands in the world need rejuvenation, if not a total rebrand, in order to maintain their market leadership.

Rebranding or revitalization can take many guises from the complete wholesales change of a company, services or product, to something less dramatic and of a more subtle, evolutionary nature in the form of a brand refresh.

The choice is to re-evaluate your brand to scale faster so you can increase sales with a brand accelerator, refresh, rebrand, revitalization or build a new brand or sub-brand entirely.

And then how?

The Persona Brand Building Blueprint™ Mastermind

If you want to pitch, price and position your brand to your ideal customers as the perfect choice, then you must master your brand message, position your products or services as the best solution and target your ideal customers at the right time in the right places.

Over an intensive two-day workshop, branding expert Lorraine Carter leads you in evaluating which route to choose, the most effective process for a brand refresh, rebranding, overhauling or launching your new brand or sub-brand to market and all the critical essentials you need to include to ensure a successful brand transformation — the do’s and dont’s for doing it successfully.

This mastermind is also your opportunity to make time for strategic thinking in a brand and business context. The like-minded peer group of senior management from non-competing sectors enriches the whole experience with shared expertise coupled with other perspectives from outside your field from which to draw on.

This is not a theory based course but a highly interactive fast-track programme where you work intensively on your brand throughout the two-day duration using our ten-step system to:

  1. Completely re-evaluate your brand to make it much stronger so it’s highly visible enabling you to increase your profits

  2. Map out your brand in full so it’s codified and comprehensively documented to grow your business faster

  3. You leave with your total brand roadmap or GPS of your brand empowering you to manage your brand, stand out and attract your ideal customers so you multiply your sales

Outcome: Your brand transformed so you can increase sales

You work on your brand with Lorraine’s leadership as she takes you through the complete brand building process and map out your brand from the ground up. In fact, this branding mastermind is one of the most critical investments you will make in your brand building journey.

After two days under Lorraine’s tutelage, you leave with your brand fully mapped out, codified, documented and summarized in a separate brand briefing executive summary document so you have a total brand roadmap or the GPS of your brand empowering you to manage your brand and grow your business more successfully.

A priceless investment for all brand owners, managers, and entrepreneurs considering a new brand launch, brand revitalization or a total rebrand or who simply want to grow their businesses more profitably a lot faster with the right brand know-how.

Branding Mastermind Objectives

1. To help you become the most profitable and highly recognized name in your sector with a brand that creates obsessive desire amongst your target audience so that you can...

2. Significantly increase your profits, have increased financial freedom and give back to your community at large.

What you will get

  1. Your brand fully mapped out and documented including its purpose, positioning, personality, story and promise so you’re empowered to build a highly differentiated brand to grow your profits

  2. Your brand codified so you create obsessive desire amongst your primary purchasers

  3. Direction in how and where to differentiate your brand to be highly visible to your perfect customers

  4. Enabled to clearly articulate what makes your brand special so you communicate your message successfully

  5. Brands and branding de-mystified so you’re empowered to analyze and formulate the strategies required to build your brand profitably (branding is not about designing your logo or website!)

  6. Your brand road-map to stand out successfully as the most recognised and desirable choice

  7. Tools and systems to grow, manage and protect your brand now and into the future


A very hands-on 2-day mastermind workshop where you work on your own brand within a very specific process.

Features include

  1. The ten step Persona Brand Building Blueprint™, the system where you generate and document all the core essentials to make your brand stand out, be highly differentiated, distinctive, memorable and likeable by your ideal customers

  2. Your brand briefing executive summary document

  3. Calculating and documenting your different target customer profiles in detail so you build your brand to attract their attention, meet their needs and solve their problems

  4. Evaluating how to meet your customers’ needs, wants, loves, hates and aspirations through your brand so you give them a consistently compelling reason to buy and refer your brand repeatedly

  5. Writing comprehensive briefs for all your brand assets e.g. text, design, naming, taglines, graphics, adverts, copywriting, photography, illustration, websites so you get a profitable return on your investment

  6. Leadership to shape your communications strategy and sales scripts so your band generates a return on investment

Who’s it for

This is a highly interactive two days shared with a small group of like-minded peers from different sectors. These two days are as much about building your brand as it is about sharing ideas, getting a fresh perspective and rapidly accelerating your brand growth.

  • Entrepreneurs

  • SME’s / SMB's

  • Brand Owners

  • Marketing Executives

  • Consultants

  • Professional Services Professionals

  • Coaches

  • Authors

Brand Types:

  • Service Brands

  • Product Brands

  • Sub-Brands

  • Personal Brands

  • Corporate Brands

Participants also get

  1. Online Group Mentorship Class (Value 897.) two weeks after Persona Brand Building Blueprint™ Mastermind

  2. Brand Audit Health Check eProgramme (Value €267.)

  3. The 50-page Persona Brand Building Blueprint™ toolkit

  4. Persona Brand Building Blueprint™ done-for-you templates

  5. Brand asset management and protection tips

  6. Guidelines for conducting a competitive tender

  7. Tender invitation letter done-for-you templates

  8. Write your brand design brief using done-for-you templates

Fee includes:

Lunch with tea and coffee on arrival

Super-Early-Bird Tickets:

Super-Early-Bird ticket prices expire 28-02-2018 or sooner if all limited ticket allocations are purchased before this date.


Howth, Dublin, Ireland

Tuesday 10th April and Wednesday 11th April 2018


8:30 - 17:00 both days


To reserve your place your fee must be paid in full before the event.

About Lorraine Carter

Lorraine Carter is founder and principal of Persona Branding and Design, a multi-disciplinary branding and design company helping their clients become No. 1 in their target market. A winner of numerous awards over 20 plus years, she’s worked with brands from a multitude of sectors for both the national and international markets, many of which are household names.

As a professional branding expert, international speaker, writer, designer, and mentor her skill is empowering you to transform your brand so you increase your sales. In doing this Lorraine helps you identify, define and articulate your brand’s position and purpose, be that company, product or service, so that it’s different, distinctive, memorable and loveable in a way that’s relevant to your primary target audience—so that you command lead position, increase your success, and most importantly, grow your profitability.

A regular speaker at international conferences and seminars, she also delivers programmes in effective brand creation, building and management, is Winner of Best Blog Ireland of an SME and is also a former winner of Business Woman of the Year, Dublin and listed as one of the top 1,000 Women of Influence in Ireland in the Irish Tatler Business Annual. Her work also features on The Economist Group platform and she’s also featured in The Sunday Business Post Newspaper, ICOGRADA, Irish Times Newspaper, Law Society Gazette, Design&Design, Retail News, Creativ Verpacken, Irish Packaging Year Book, Irish Tatler Magazine and Food Ireland to name a few.

You can see some of her work and clients here:

Transformational Workshops, Masterclasses, Mentoring and Training to Empower You to Make Your Brand No.1

The Persona Brand Building Blueprint™ Mastermind

Client and Brands


What do I need to bring to the Branding Mastermind Workshop?

Bring any background material or data you have about your brand because this may be useful for reference during the workshop and your laptop would be beneficial too.

Where can I contact the organizer with any questions?

Email: events@personadesign.ie

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