Festive Future Straight Ahead // IFEA Europe Annual Conference 2013
Wednesday, January 30, 2013 at 1:00 PM - Friday, February 1, 2013 at 4:00 PM
"FESTIVE FUTURE STRAIGHT AHEAD”
IFEA Europe Annual Conference 2013, Jan 30th- Feb 1st, 2013
featuring a special EVENT EDUCATION STREAM
and an exclusive social programme in association with
the INTERNATIONAL FILM FESTIVAL ROTTERDAM.
Official conference hotel: THE OFFICIAL CONFERENCE HOTEL, H2OTEL, has been fully booked. If you are in need of accommodation, we suggest that you refer to www.hotels.com or other alternatives.
CONFERENCE PROGRAMME as of January 22nd 2013
WEDNESDAY, Jan. 30 2013
Location: Hotel New York, Koninginnehoofd 1
18:30 Joint departure time from the hotel. Students from InHolland University who have arranged the opening reception will guide everyone to the event. If you travel on your own, take the metro from station Beurs in the direction of Slinge, get out at Wilhelminapier, and follow the green arrows. Alternatively, it is a 20 min. walk from the hotel - across the Erasmusbrug.
19:00 - 21:00 | Rotterdam Conference Welcome Reception
Welcoming reception hosted by InHolland University with drinks, entertainment, and informal welcome speeches.
Water taxis are arranged to bring you back to the city centre/hotel.
After 21:00 | Late evening
“A Late-Night Welcome“
Hospitality suite in the bar at the H2otel.
THURSDAY, January 31, 2013
Location: De Gouvernestraat (theatre), Gouvernestraat 133.
From H2otel: Take the metro from station Beurs in the direction of De Akkers, get out at Eendrachtsplein, and walk into the Nieuwe Binnenweg. Or 20 min walk.
From 8:00 | Registration
9:00 - 9:15 | HALL 2 | Conference welcome
Allan Xenius Grige, Chairman IFEA Europe
Johan Moerman, CEO, Rotterdam Festivals
9:15 - 10:00 | HALL 2 | Great events, great legacies
London 2012 Festival - the largest UK-wide cultural celebration ever staged.
In his opening keynote presentation, Nick Dodds, Managing Director of the leading arts consultancy FEI, reveals some of the many challenges faced in delivering the cultural programme that ran parallel to the London 2012 Olympics. Nick Dodds played an instrumental role in the planning and execution of the praised cultural programme that made the Olympic year memorable not only to Londoners, but to all of Great Britain and many thousands of visitors from abroad.
10:00 - 10:30 | Refreshments break
10:30 - 11:30 | Workshop Streams, 1st session
Join one of the parallel streams to learn more about a topic of interest. All workshops aim at providing insight into best practices, latest trends, and execution of excellent event policies, These professional workshop feature speakers from the industry as well as speakers who can provide an ”outsider's look” at the practices of festival and event organisers.
Stream I: HALL 2 | Innovative Marketing
Innovative Marketing - Old Fashioned?
Innovative marketer Sebastian Hesse, founder of the Berlin-based company "Big Bang & Whisper", takes a starting point in interesting social media tools and discusses the linkage between programming, actual media content, desired target audiences, and the overall brand experience. Drawing on examples of best practice and the use of "fascination triggers", he reveals how the art of storytelling can help convey an idea and provide a bigger picture of what will happen, bringing audiences a sense of not wanting to miss an upcoming event. Sebastian Hesse is an expert and consultant for Communications and Business Development with a track record in international PR and marketing communications of more than 10 years, including 6 years at Weber Shandwick, one of the leading international PR firms. He counselled numerous NGOs and companies such as Bill & Melinda Gates Foundation, Mia Farrow's Dream for Darfur, Bertelsmann Foundation, Ski Dubai / Mall of the Emirates, eBay Germany, Vattenfall, Russian Standard Vodka and L'Oréal.
Stream II: HALL 4 | Event Management Education.
Festival and Events practice, education, research, and professional development: Harnessing opportunities
This session is led by Bournemouth University's Caroline Jackson, Ivana Rihova, Debbie Sadd, and Matt Frew. They will address wide-ranging relationships between festivals, cultural events, higher education, research, and the exchange of knowledge between universities and the sector. Specifically, they address the "translation" and sharing of knowledge developed by researchers, educators, and practitioners. They will also consider the "co-creation" experience by audiences and festival organisers and also projects involving visual arts, tourism, and the development and application of emerging technologies.
11:30 - 13:00 | Round table talks - with lunch
This is your opportunity for a peer exchange of ideas and best practice within an informal small setting, allowing for plenty of discussion, debate and personal stories. Grab your lunch and meet around the tables set-up for the following topics:
Event sponsorship ideas * Use of social media * Board relationships * Event Education * Challenges of multidisciplinary event programming * Volunteer management * Event/University relationships * On-site engagement of audiences * and more…
The exact number of round tables and topics to be announced based on the make-up of delegates.
13:00 - 14:00 | Workshop Streams, 2nd session
Stream I: HALL 2 | Sponsorship.
Selling arts, city, and event sponsorship: Trends, Best Practice, and Tips
Join William Fenton, author of "The Sponsorship Handbook", presents a powerful session on sponsorship in today's world. As a leading consultant in the field, William Fenton's Brussels-based sponsorship agency, Sponsorship Ideas, helps both sponsors and those looking for sponsorship. Clients include: The European Space Agency; Dubai International Film Festival; The World Motocross Championships; The Olympic Business Club; The British Library; Epson; and FedEx. In this session, William advances significant insights into recent trends and sponsorship practices relevant to city and festival sponsorships, and offers creative ideas on the art of selling sponsorship in today's competitive sponsorship market.
Stream II: HALL 4 | Event Education.
Isomorphism in the festival and events industry
Presented by Professor Drs. Wes Wierda, InHolland University.
Nowadays there is a huge economic pressure on the festival and event industry. Budgets are cut, taxes increased, investors and governments withdraw and consumer spending is declining. The response of the industry has a similar pattern. Exploitation models have to be strengthened. New ‘Holy Grails’ are introduced simultaneously. 'Social media', 'cultural education' and 'business clubs' should save the industry from destruction and secure companies valuable social and economic market shares. However, there are creative solutions for each specific event or festival that need to be distinguished. Professor and economist, Wes Wierda of InHolland University explains how this behaviour can be partly explained by the neo-institutional theory of Dimaggio and Powell (1983). Their mechanism of isomorphism remarkably supports the unconscious behaviour of the festival and event industry. He presents a dynamic model of market transformation of the creative industries, supported by research findings.
14:00 - 14:20 | Refreshments
14:15 - 15:30 | HALL 2 | The 2013 "Hot Topics & Trends" – A Debate
Following a few concise delegate presentations on the issues that are "Hot" in the festivals and events sector of their own countries, we'll open up a floor debate to which all delegates are invited to input ideas, comments and observations. You can use this forum to, express your concerns, share success stories (or your disappointments!), in order to reveal an accurate "state-of-affairs" of our industry across various European markets.
The session will be moderated jointly by Colm Croffy, CEO of the Association of Irish Festival Events, and Charlotte DeWitt of International Events Ltd.
15:30 - 16:00 | HALL 2 | IFEA's World Festival and Event City Awards
Steven Wood Schmader, President of IFEA World, recognizes the cities that have received the IFEA's ultimate recognition as recipients of the World Festival and Event City Awards. Learn how your city may become a candidate, and how your city might benefit from becoming a candidate and, ultimately, gain the world-wide award.
BREAK - an opportunity for social gatherings or to refresh yourself at your hotel.
17:40 - 23:00 | Special programme at the International Film Festival Rotterdam
Meet at the "De Doelen", Kruisplein entrance
17:45 – 18:45 Meeting in Van Cappellen Zaal with festival director Janneke Staarink.
18:45 – 20:15 Dinner in the Jurriaanse Foyer.
20:30 – 21:46 Filmpresentation ‘Diego Star’, Jurriaanse Zaal.
21:46 – 23:00 Drink in the Jurriaanse Foyer.
FRIDAY, February 1, 2013
From 8:45 | Registration
09:15 - 10:10 | HALL 2 | Great Events, Great Legacies
Eurosonic – more than a music festival
Since its inception in 1986, the Eurosonic Noorderslag held in Groningen has grown to become one of the most significant music festivals in Europe. It is famed for presenting a combination of up-and-coming bands and well-established headliners, and not least a unique cooperation with the European Broadcasting Union. But can Eurosonic and other European music festivals maintain relevance and public interest in the years ahead? In this keynote address, Peter Smidt, founder and creative director of the Eurosonic, will provide an "insider's look" at his own organisation and share his perspective on challenges and changes to music festivals in the decade to come.
10:10 - 10:30 | Refreshments
10:30 - 11:30 | Workshop Streams - 3rd session
Stream I: HALL 2 | Sponsorship
Sponsorship - the ins and outs of the International Film Festival Rotterdam
Festival director, Janneke Staarink, reveals how the IFFR is organised, and in particular how the organisation works with sponsors. She will reveal processes that deliver winning sponsorship strategies through to the successful implementation of sponsor services during the Festival period. For many years, the IFFR has proven its value to its sponsors, and the festival may easily serve as a role-model for other organisers of cultural events.
Stream II: HALL 4 | City-event relationship / Events & Tourism
The European Cultural Capitals and EU festival funding
Caught between its Austrian-Hungarian history and post-socialist reality; original in its multi-cultural identity and well aware of its opportunities as the second largest city in Slovakia; Košice is bursting with culture this year. The foundation of Kosice2013 is the "Interface" project that seeks to embrace the City's dual role as the metropolis of the Carpathian region and its geographical position close by the Schengen border. Creating a metaphoric ’gateway’ to Eastern Europe, the Interface project displays a cultural and artistic programme that becomes a platform for new communication in the European cultural area. It brings with it a lot of innovative ideas, has a clear European dimension, and offers opportunities for cultural exchanges that mutually enriches Košice and its European partners. Meet the Tourism & Regional Development Manager of Kosice2013, Peter Germuska, when he presents the programming aims, community engagement aspect, and the expected tourism and economic impact of Kosice's unique European Cultural Capital project.
11:30 - 12:30 | Workshop Streams – 4th session
Stream I: HALL 4: Cross-border cooperation
Best practice in Event/Event Partnerships
Based on examples from the Millennium celebration of Singapore’s Chinese New Year, the Kuala Lumpur International Buskers Festival, and other events, Charlotte DeWitt of International Events Ltd. outlines how participation, collaboration, and co-operation between IFEA members in the past has led to successful events, and how not only organisers, but also audiences, may benefit directly from international co-operation. Maybe the session will inspire you and your event to nurture your international partners?
Stream II: HALL 2: The audience experience.
Audiences - customers not to be fooled with!
In recent years, NHTV - University of Applied Sciences - in Breda, The Netherlands, has carried out extensive research in event marketing; the customer journey; the visitor experience; and parallel topics of high relevance to those seeking to improve knowledge of their audiences. Important aspects of this research have been undertaken in collaboration with Rotterdam Festivals. Learn all about the theoretical elements and practical undertakings of the research in this highly informative session headed by NHTV faculty members Margo Rooijackers, Gert Jan Remmers, Dorothé Gerritsen, and Ronald van Olderen.
Stream III: FOYER: Cross-border cooperation / Events & Tourism
Trinidad & Tobago: A Celebration Paradise
Samuel Sankar, CFEE, is coordinator of Sport and Tourism at the Tourism Development Company of Trinidad and Tobago. This Caribbean republic covering 5.128 square kilometers is a diverse, multi-cultural country where just about everything is celebrated. Their world famous Carnival featuring Calypso music and steel drum bands is the highlight for many, but there are many festivals, concerts and special events happening throughout the year. In 2012, Trinidad and Tobago was a recipient of the IFEA's World Festival and Event City Award, recognized for community leadership and outstanding festival and event partnerships. This presentation will tell you why!
Details to be announced.
12:30 - 13:15 | Lunch
13:15 - 14:15 | HALL 2 | Audiences and tomorrow’s technologies
Keynote by UK based innovation producer and entrepreneur Rohan Gunatilake.
Having completed two years as the lead producer of the Edinburgh Festivals Innovation Lab, Rohan Gunatilake now helps run ‘Sync’, which works to support arts organisations across Scotland enjoy a more progressive relationship with technology and technologists. Sync's activities include Culture Hack Scotland, Geeks-in-Residence and the magazine SyncTank. He also produces wellbeing apps and in 2012 ‘Wired’ magazine named him in their Smart List of 50 people who are about to change the world.
14:15 - 15:20 | HALL 2 | Festival futures – Straight Ahead
Panel and floor discussion
What are the most important industry issues and trends in Europe, what tools and skills do festival organisers need to have to stay ahead of the game; how do we best prepare the next generation of event managers? Conclusions to the conference are drawn, and we look ahead to new opportunities for exchanging industry practice during the coming year.
15:20 - 15:30 | HALL 2 | Conference closing. Thank you to Rotterdam
15:40 - 16:40: | HALL 4 | IFEA Europe Annual General Meeting. For members.
Agenda in accordance to the association's bylaws.
17:30 - Optional evening social event | IFEA Europe 20th Anniversary Dinner
Separate payment necessary.
PROGRAMME IS SUBJECT TO CHANGE
When & Where
Founded in 1992, the International Festivals and Events Association Europe - IFEA Europe - is the European affiliate of IFEA World. For the past 50 years, IFEA has served as the global network organization for professionals who work in the cultural festivals and public events sector. The IFEA is represented in 40 countries on 5 continents and it is the worlds largest network for festivals & events. It spans the industry from world-renowned cultural festivals to small community events.
Members of IFEA come together to share ideas. knowledge and best practice, to facilitate personal and professional development and to promote networking and international exchange.
Members include public and private organisers, city officials, festival managers and marketing personnel, tourist destination organisations, venue managers, suppliers, academic researchers, and many others. IFEA is also open to students aiming for a professional career in public events management.
The diversity of IFEA is reflected in the subjects, speakers and delegates at our annual European conference as well as regular “behind-the-scenes” events, our e-newsletters, international webinars and ,many further activities throughout the year. A strong focus is given to research and practice in areas such as sponsorship, programming, community engagement, staffing and volunteer issues, crowd safety, environmental sustainability, tourism and destination branding through events.
In summary, IFEA provides a framework for strong personal and professional networks and relationships, and aims for constant improvement of skills, knowledge, and practice within the sector.