‘Finding the music’ – a story about innocent drinks

What is the story behind the success of the innocent brand, how has it “grown up”, and what are the transferable lessons and ideas that any business, in any sector could use…?

Tim Casey Country Manager for innocent drinks will give his unique interpretation of what has been the success behind the innocent brand.

Topics will include

- How the business started and its purpose

- The simple innocent philosophy and the things that make it different

- How to grow and grow and still stay “little”

- The golden nugget ideas that can be transferable to any business

Tim is Country Manager for innocent drinks and has worked there since late 2010. Prior to joining innocent Tim gained +20 years’ experience working within the FMCG sector, representing household brand names like KitKat, Nescafe, Kettle Crisps and McVities.

Within innocent drinks, Tim has played a key part in successfully developing the brand in a very competitive Irish marketplace. He says he is proud to work with a great team who share the same core values and who want to “leave things a little better than they find them”

Under the theme ‘Finding the music’ Tim will bring to life what it is that can help make a new or established brand successful at innovating in an ever crowded marketplace.