Future of Music Consumption | Dr. Gary Sinclair

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DCU Business School

3rd Floor

Glasnevin

9 Room: Q301/302

Ireland

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A seminar focusing on digital disruption of the music recording industry and the impact this has had on the everyday lives of the consumer.

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Future of Music Consumption – Music streaming and the quest for emotional tension

In this seminar Gary will share an overview of his work on the digital disruption of the music recording industry and the impact this has had on the everyday lives of the consumer. The medium (i.e. downloading/streaming) by which music is consumed has fundamentally changed how we listen to music, providing easy and mobile access to an almost infinite amount of music. This initially created much excitement in the early 2000s because of the potential democratising and creative opportunities (for artists and consumers) that would seemingly arise as wounded major labels scrambled to fight against the digital tide. However, the major record labels have regained their power and new titans such as Spotify and Apple Music are fighting to monopolise a streaming market that increasingly yields a similar if not greater amount of power and influence over the type of music that the public is exposed to as the ‘majors’ had in their heyday. This power is built on the efficiencies of big music consumer data and algorithmic machine learning and is impacting the type of music that is/will be created.

In this talk, drawing from qualitative data collected from music consumers, he will explore questions around marketplace control of music and its potential implications for the consumer in shaping their everyday lives. Themes that will be covered through this context include the changing functionality of the arts in the digital era, the impact of increased choice on consumer experience and evolving perceptions of consumer ‘ownership’.

Gary is a Lecturer in Marketing, specialising in Consumer Behaviour. He was previously a Lecturer in the University of Stirling. He is the Programme Director for Business Studies International and the Head of the ‘Future of Marketing and Sales’ at the Irish Institute of Digital Business. His research focuses primarily on the contexts of music, sport and sustainability with emphasis on the ethical and broader societal implications of such consumption practices. His work has been widely published in a variety of top international peer-reviewed journals such as the European Journal of Marketing, The Journal of Business Research, Marketing Theory and the Journal of Business Ethics in addition to more mainstream media outlets such as the Irish Times, RTÉ and the Conversation. Gary recently guest-edited a special issue on music and marketing for the European Journal of Marketing and hosted an inter-disciplinary conference on the same subject.

Date and Time

Location

DCU Business School

3rd Floor

Glasnevin

9 Room: Q301/302

Ireland

View Map

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