We are delighted to invite you to a joint event being run by the Geary Institute for Public Policy and Amarach Research on well-being and decision making in Ireland. The use of well-being data in business and policy has attracted substantial international attention over the last decade but far more work is need to ground such data in practical applications in the Irish population. Similarly, the area of behavioural economics has become a major topic of interest, evidenced by the recent Nobel award. Yet the creation of data to develop applications of this area in Ireland is lacking so far. At the event, Professor Liam Delaney and Dr. Leonhard Lades from UCD will present findings on well-being and daily decision making in a representative sample of 1,000 people in the Irish population. The results display fascinating patterns of well-being and decision making across areas such as diet, work, social media, and many other areas of interest. It will be followed by a panel discussion addressing the potential uses of well-being and every decision data in Ireland. Some key topics include: how to use such data to evaluate well-being initiatives in workplace settings, how to measure the role of policy in shaping health and well-being in the population, how to evaluate the extent to which social media and smartphone use is contributing to positive and negative well-being and productivity outcomes. The event will be of interest to anyone involved in developing or consuming market research data and academics and professionals evaluating projects across a wide range of sectors.