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(GENERATING SALES Via ONLINE PLATFORMS (Mayo producers ONLY)

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An introduction to Facebook and Instagram Ads and generating an increased level of sales online.

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Please Note - you must either own or be working in a food or drinks production business in Co.Mayo to be eligible to attend this training course.

Introduction to Facebook and Instagram Ads

Painpoints:

  • Social media posts not being seen
  • No idea how to use facebook or Instagram ads
  • Want to use budget effectively to achieve business goals

In this module we will learn how to reach people on Facebook, Instagram, Messenger and WhatsApp using paid ads. In Ireland alone there are over 3.5 million people using these apps every day.

The training objectives for this module are:

  • 5 steps of a Facebook ad campaign
  • 13 different Facebook objectives
  • What is a boost post
  • Steps to creating a boost post
  • Steps to creating a promoted post on Instagram
  • Creating audiences for Facebook & Instagram ads in Facebook Ads Manager
  • What content to boost/promote and why
  • How Facebook reviews ads
  • Understanding ad performance

This training is being delivered by Louise McDonnell. Louise runs a very successful social media agency offering content creation and ad management services to a variety of clients across multiple industry sectors.

Louise is an award winning Social Media trainer, coach, and speaker. She is Author of, “Facebook Marketing, The Essential Guide” and the bestselling “2021 Social Media Planner & Guide”. Louise is founder of SellOnSocial.Media, an online social media training platform with over 250 members from every corner of the globe. For over a decade, Louise has collaborated with businesses and non-profits to harness the power of Social Media in driving growth and has trained over 20,000 people on strategically using Social Media as a powerful marketing tool.


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